The Renaissance Age of Animation: Difference between revisions

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{{Useful Notes}}
{{Useful Notes}}
[[File:Renaissance_6935_6462.jpg|frame|A sampling of influential animation from this era.<ref>In order: Fievel from ''[[An American Tail]]'', Ariel from ''[[The Little Mermaid]]'', Butthead and Beavis from--take a guess--''[[Beavis and Butthead]]'', Buster Bunny and Babs Bunny (no relation) from ''[[Tiny Toon Adventures]]'', Unit 01 from ''[[Neon Genesis Evangelion]]'', and Buzz and Woody from ''[[Toy Story (franchise)|Toy Story]]''.</ref>]]


The return of animation to a point of artistic respect. At first [[The Dark Age of Animation]] persisted -- [[Limited Animation]] was still the rule on television. The [[Disney Animated Canon]] came close to ending for good when ''[[The Black Cauldron]]'', intended to be the stunning debut of a new generation of animators, didn't impress just-arrived company executives Michael Eisner and Jeffrey Katzenberg; they recut it and it proceeded to tank at the box-office. [[Merchandise-Driven]] shows/specials such as ''[[He-Man and the Masters of the Universe]]'', ''[[Strawberry Shortcake]]'', ''[[Care Bears]]'', and ''[[The Transformers (animation)|The Transformers]]'' ruled 80s television animation and had parents' groups up in arms about children watching glorified toy commercials (commercials that were extremely split between gender lines at that).
[[File:Renaissance_6935_6462.jpg|frame|A sampling of influential animation from this era.<ref>In order: Fievel from ''[[An American Tail]]'', Ariel from ''[[The Little Mermaid]]'', Butthead and Beavis from--take a guess--''[[Beavis and Butthead]]'', Buster Bunny and Babs Bunny (no relation) from ''[[Tiny Toon Adventures]]'', Unit 01 from ''[[Neon Genesis Evangelion]]'', and Buzz and Woody from ''[[Toy Story]]''.</ref>]]


Fortunately, things got better.
'''Modern animation of the United States''' from the mid-1980s onward is sometimes referred to as the "American animation renaissance". During this period, many large American entertainment companies reformed and reinvigorated their animation departments following a general decline during the 1970s and 1980s. The United States has had a profound effect on animation worldwide.


As early as 1980 a Japanese Animation studio called Tokyo Movie Shinsha (Presently [[TMS Entertainment]]) sowed the first seeds that would eventually lead to the full-blown renaissance of animation when they teamed up with French company [[DiC]] in order to fund ''[[Ulysses 31]]''. The show worked, and it served as a precursor which eventually led to the start of this age of animation (TMS did try to get out of [[The Dark Age of Animation]] as early as 1971 with ''[[Lupin III]]'' series 1 but nothing worked until ''[[Ulysses 31]]''. ''[[Lupin III]]'' series 2 did do well, but it did not bring the industry out of the dark ages). TMS continued working with Dic until 1984 when two of their staff members, Tetsuo Katayama and Shigeru Akagawa, left TMS to found [[KKC and D Asia]]; but even after that TMS was still making the industry better, with their own productions like ''[[The Blinkins]]'', ''[[Mighty Orbots]]'', and ''[[Galaxy High]]'', and with shows like ''[[The Wuzzles]]'', ''[[Adventures of the Gummi Bears]]'' and ''[[DuckTales]]'' which were done in collaboration with [[Disney]], ultimately bringing quality animation to television for the first time ever. TMS were practically the sole producer of quality animation (and to a lesser extent, [[Studio Ghibli]]) until a man named [[John Kricfalusi]] teamed up with Ralph Bakshi to produce ''[[Mighty Mouse the New Adventures]]'', a show that helped bring back old school, insane "cartoony cartoons". This team up did not last long as [[John K]] went solo to do ''[[The Ren and Stimpy Show]]'' for Nickelodeon. TMS stopped working with Disney after Motoyoshi Tokunaga founded [[Walt Disney Animation Japan]], and then came TMS's golden age, when the studio was working with [[Warner Bros]] to produce shows like ''[[Tiny Toon Adventures]]'', ''[[Batman: The Animated Series]]'' and ''[[Animaniacs]]''. TMS's last major production in this era was ''[[Batman Beyond: Return of the Joker]]''.
==Trends==


Outside of TMS, Disney defector [[Don Bluth]] started making movies with 1982's ''[[The Secret of NIMH]]'', pushing for a return to the rich classical style of [[The Golden Age of Animation]]; while it was not a blockbuster, it quickly became a [[Cult Classic]]. It attracted the attention of no less than [[Steven Spielberg]], which led to Bluth's directing the successful ''[[An American Tail]]'' and ''[[The Land Before Time]]'' for Amblin Entertainment. Don Bluth would both rise to prominence and [[Fallen Creator|fall]] during this period, but his collaboration with Steven Spielberg proved to be the first real challenge Disney had ever faced in the animated film department, at least since the [[Max and Dave Fleischer|Fleischers]] were in business.
===Disney {{anchor|The Return of Disney}}===
{{main|Disney Renaissance}}


The Disney animation unit was not shuttered after all after the failure of ''[[The Black Cauldron]]'', mainly due to the modest success of ''[[The Great Mouse Detective]]''. After the threat from Bluth and Amblin though, Disney frantically stepped up its game and rallied with ''[[Oliver and Company]]'', which was another modest success. Their newly-established, adult-oriented Touchstone Pictures label co-produced—with Amblin Entertainment, as it happened -- ''[[Who Framed Roger Rabbit?]]'', a live-action/animated fantasy that also served as a [[Massive Multiplayer Crossover]] of Golden Age characters and was the box-office sensation of 1988. And starting with ''[[The Wuzzles]]'' but busting loose with ''[[DuckTales]]'', Disney launched many successful animated TV shows (first, as mentioned, alongside TMS). This successfully raised the stakes for the format with dramatically improved production standards in both animation and writing, eventually prompting Disney's rivals to improve their own to compete, to the medium's benefit.
At the start of the 1980s, Walt Disney Productions had been struggling since [[Walt Disney]]'s death in 1966, and the 1979 departure of [[Don Bluth]] and eleven other associates from the animation department dealt Disney a major blow. Bluth formed a new studio, in direct competition with Disney.


In 1989, Disney brought out their first animated canon film based on a fairy tale in 30 years. ''[[The Little Mermaid]]'', a musical that [[George Lucas Throwback|refreshed the old formulas of yore]], was a surprise sensation at the box office—at last, they were well and truly back in the game. While the following year's ''[[The Rescuers Down Under]]'' was a financial disappointment, ''[[Beauty and the Beast]]'' (the first animated film ever to receive a Best Picture Oscar nomination), ''[[Aladdin (Disney film)|Aladdin]]'', and ''[[The Lion King]]'' were even bigger hits than ''Mermaid''. In fact, [[Your Mileage May Vary|some people]] argue that this era should have been called the ''Disney'' Renaissance, since they were the most successful animation studio during this era and had the most consistent track record in terms of hits.
Disney's "Nine Old Men", the animators responsible for Disney's most famous earlier works, and their associates began to hand their traditions down to a new generation of Disney animators. New faces such as Glen Keane, Ron Clements, John Musker, Andreas Deja, and others came to the studio in the late 1970s and early 1980s, a period that produced such features as ''[[The Rescuers]]'', ''[[Pete's Dragon]]'' (a live-action/animation hybrid), and ''[[The Fox and the Hound]]'', as well as the featurettes ''[[The Small One]]'' (Bluth's only Disney-directed credit) and ''[[Mickey's Christmas Carol]]'' (the first screen appearance of [[Mickey Mouse]] since 1953).


By the end of [[The Nineties]], rival studios had launched their own feature animation units, most notably [[DreamWorks]]. However, most of them found that the market was still largely trapped in the [[All Animation Is Disney]] in terms of traditional animation and most of the attempts failed miserably, or fell victim to Disney's aggressive marketing such as rereleasing ''[[The Lion King]]'' so it could crush the rival, ''[[The Swan Princess]]'', in 1994. Even [[Don Bluth]] was forced to ape Disney with films like ''[[Anastasia (Animation)|Anastasia]]'', though his attempt to break out with ''[[Titan A.E.]]'' failed and sunk his career. However, [[Dreamworks Animation]], after enduring the underperformance of their traditionally animated films like ''[[The Prince of Egypt]]'', noticed that their small computer animated film, ''[[Antz]]'' did fairly well and suggested that other animation techniques could be the answer. So, they made a deal with the hailed British [[Stop Motion]] company, [[Aardman Animations]], who helped show DA that the way forward is to find their own voice and style in the next age.
At the same time, animator Steven Lisberger brought to the studio a concept about a computer programmer who is launched into a computerized world. The film would mix live action sequences with computer animation, which had not yet been used to such an extent. The studio was impressed with the idea; the result was an ambitious $17 million film entitled ''[[Tron]]''. While Disney's stock dropped four percent after a screening for unenthusiastic investment analysts,<ref name="Potts">{{Cite web| last = Potts | first = Mark | title = ''Tron'' Fails to Dazzle Wall Street | work = [[Washington Post]] | pages = C1 | language = | publisher = | date =July 8, 1982 | url = | accessdate = }}</ref>
and in spite of only moderate grosses at the box office,<ref>{{cite web
|title=Tron (1982) |url= http://www.boxofficemojo.com/movies/?id=tron.htm |work=Box Office Mojo |accessdate=2009-06-22}}</ref>
''Tron'' received enthusiastic praise from film critic [[Roger Ebert]],<ref name="Ebert">{{cite web| last = Ebert | first = Roger | title = ''Tron'' | work = [[Chicago Sun-Times]] | pages = | language = | publisher = | date = January 1, 1982 | url = http://rogerebert.suntimes.com/apps/pbcs.dll/article?AID=/19820101/REVIEWS/201010350/1023 | accessdate = 2008-07-09 }}</ref> became a cult favorite and turned out—many years later—to have a greater influence on animation (at Disney and elsewhere) than expected.{{Citation needed|date=September 2010}}


[[Warner Bros]]. had its own revival, via television. Several Spielberg and TMS produced efforts brought Looney Tunes-style comedy into the 1990s; ''[[Tiny Toon Adventures]]'' and ''[[Animaniacs]]'' were the most successful. Much of the crew from these shows went on to launch the [[DC Animated Universe]] with ''[[Batman: The Animated Series]]'' in 1992. This time, Disney eventually aped ''them'' with a cult dark action series of their own, ''[[Gargoyles]]'', created by [[Greg Weisman]], even if they eventually mishandled it badly.
In 1984, Disney became the target of a corporate raid by Saul Steinberg, who intended to break up the company piece by piece. At the same time, Roy E. Disney, who had already resigned as President in 1977, relinquished his spot on the Board of Directors in order to use his clout to change the status quo and improve the company's declining fortune. Disney escaped Steinberg's attempt by paying him greenmail, but in its aftermath CEO Ron W. Miller resigned, to be replaced by Michael Eisner. Roy Disney, now back on the Board as its Vice-Chairman, convinced Eisner to let him supervise the animation department, whose future was in doubt after the disappointing box office performance of its big-budget PG-rated feature, ''[[The Black Cauldron]]''.<ref>{{cite web|title=The Black Cauldron (1985) |url= http://www.boxofficemojo.com/movies/?id=blackcauldron.htm |work=Box Office Mojo |accessdate=2009-06-22}}</ref> The studio's next release, ''[[The Great Mouse Detective]]'', fared better in relation to its significantly smaller budget, but it was overshadowed by [[Don Bluth]]'s ''[[An American Tail]]'',<ref>{{cite web|title= 1986 Yearly Box Office Results |url=http://www.boxofficemojo.com/yearly/chart/?yr=1986&p=.htm |work=Box Office Mojo |accessdate=2009-06-22}}</ref> another film featuring mice characters that competed directly with ''Mouse Detective'' in theaters.


All things considered, the renaissance of ''television'' animation in North America did not really begin until 1987 with ''[[Mighty Mouse the New Adventures]]'' and didn't truly take off until the early '90s (the relatively few quality animated series of the '80s were the expection, not the rule), as opposed to animated ''movies'' which had a general rise in quality already during the late 1970s. However, in all fairness, it should probably be mentioned that many of the decried television cartoons of the '80s, that adult animation fans viewed as suffering from a general lack of quality (especially in regards to the writing department), were obviously still very entertaining to their kid demographic. This is evidenced by the fact that several of them proved so popular among juvenile audiences that they became huge pop culture phenomenons that are well remembered to this day. Examples of these includes the aforementioned '80s commercial shows as well as ''[[G.I. Joe]]'', ''[[My Little Pony]]'', ''[[Jem]]'', ''[[Thundercats]]'' and many more. Another trend of '80s TV animation besides "toy commercial shows" were that many established franchises received [[Animated Adaptation]]s, including ''[[Dragon's Lair]]'', ''[[The Real Ghostbusters]]'', ''[[ALF]]'', and ''[[Beetlejuice (animation)|Beetlejuice]]''.
In 1988, the studio collaborated with [[Steven Spielberg]] and [[Robert Zemeckis]], producing ''[[Who Framed Roger Rabbit]]'', a comedic detective caper that mixed live action and animation while paying homage to the Golden Age of Cartoons. Disney characters appeared with characters from Warner Bros., Metro-Goldwyn-Mayer, [[Universal Studios|Universal Pictures]] and other rival studios for the first time in animation history. The film was a huge box-office success, winning four [[Academy Awards]], reviving interest in animation made for theaters, and popularizing the in-depth study of the history and techniques of animation. Several aging legends in the business, such as [[Chuck Jones]] and [[Friz Freleng]], suddenly found themselves the center of attention, receiving acclaim and accolades after decades of being virtually ignored by audiences and industry professionals alike. Additionally, the release of many older Disney features and short cartoons on home video, and the 1983 launch of the [[Disney Channel]], renewed interest in the studio.


Adult aimed animation finally came back to television during the renaissance age. ''[[The Simpsons (animation)|The Simpsons]]'' became a full-fledged series in 1989 and went on to become probably the most critically acclaimed television cartoon series of all time, and [[MTV]] caused a stir with [[Mike Judge]]'s ''[[Beavis and Butthead]]''. MTV, of course, was cable—and from here came the last great progress that cemented the renaissance: the rise of cable television.
Disney followed up ''Who Framed Roger Rabbit'' and its commercially successful<ref>{{cite web|title=Oliver & Company (1988) |url= http://www.boxofficemojo.com/movies/?id=oliverandcompany.htm |work=Box Office Mojo}}</ref> 1988 fully animated feature ''Oliver & Company'' with ''[[The Little Mermaid (animation)|The Little Mermaid]]'', an adaptation of the [[Hans Christian Andersen]] fairy tale with songs by Broadway composers [[Alan Menken]] and Howard Ashman. ''Mermaid'' was a huge critical and commercial success, won two [[Academy Awards]] for its song score, and became the first of a series of highly successful new Disney animated features.


Kid-centric cable networks such as [[Nickelodeon]] and [[Cartoon Network]] started with reruns and repackagings of cartoons from earlier eras, as well as syndicated fare (as did the USA Network's Cartoon Express block; this was also the ''modus operandi'' of the emerging home video market) but moved on to create their own quirky shows during the '90s. The former launched the "Nicktoons" brand with ''[[Doug]]'', ''[[Rugrats]]'', and ''[[The Ren and Stimpy Show]]'', while the latter had hits like ''[[Dexter's Laboratory]]'' and ''[[The Powerpuff Girls]]'' that went by the moniker "Cartoon Cartoons". The latter's name was eventually dropped, however, as 2002's ''[[Codename: Kids Next Door]]'' was the last show to use the Cartoon Cartoon label.
The studio invested heavily in new technology, creating the Computer Animation Production System to be used in tandem with traditional animation techniques. The first film to use this technology, ''[[The Rescuers Down Under]]'', only grossed $27,931,461,<ref>{{cite web|title=1990 Yearly Box Office Results |url= http://www.boxofficemojo.com/yearly/chart/?yr=1990&p=.htm |work=Box Office Mojo}}</ref> not even equalling the take of the original 1977 film.<ref>{{cite web|title=The Rescuers (1977) |work=Box Office Mojo |url=http://www.boxofficemojo.com/movies/?id=rescuers.htm}}</ref>


All in all, this era did a good job of at least brushing away the worst aspects of the Dark Age. [[Parental Bonus]] was back, quality had soared, and profits were high. [[Anime]] also found headway in the U.S. in this period with ''[[Robotech]]'' becoming a cult favorite with its audacious flouting of contemporary North American TV animation conventions to present a sweeping military SF saga that made homegrown fare like ''[[G.I. Joe]]'' look so timid and vapid. After that ''[[Sailor Moon]]'', ''[[Dragon Ball]]'', ''[[Neon Genesis Evangelion]]'', ''[[Pokémon (anime)|Pokémon]]'' began to make their presence on TV and home video. In theatres, anime made its own splash with the harrowing cyberpunk ultraviolence of ''[[Akira]]'' and while the Western world finally was presented with the genius of [[Hayao Miyazaki]] with his classic films like the intelligently charming ''[[Kiki's Delivery Service]]'' and the grand, profound fantasy drama ''[[Princess Mononoke]]''.
However, the films that followed it, ''[[Beauty and the Beast]]'' and ''[[Aladdin (Disney film)|Aladdin]]'', won rave reviews, received multiple Oscars, and topped the box office charts. ''Beauty and the Beast'' would eventually become the first animated feature to win the Golden Globe Award for Best Motion Picture - Musical or Comedy and the first animated feature to be nominated for the Academy Award for Best Picture, followed by 2009's ''[[Up (animation)|Up]]''.


This is also the era that began the rise of computers in animation, riding the wave of the digital revolution that brought affordable PCs to the masses in the 1980s. Disney employed CG for major parts of their films starting with ''[[The Rescuers Down Under]]'', and by ''[[Beauty and the Beast]]'' had refined it considerably (the backdrop of the ballroom scene was very much [[Conspicuous CGI]], as are the stampede from ''[[The Lion King]]'' and the crowd scenes in ''[[The Hunchback of Notre Dame (Disney film)|The Hunchback of Notre Dame]]''). In 1994, the first completely 3-D CG TV series, ''[[ReBoot]]'', came out of Canadian studio Mainframe Entertainment and premiered on [[American Broadcasting Company|ABC]] in the USA. And 1995 brought the first all 3-D movie and the one that launched Pixar into the spotlight and a position to drive the future of the animation industry: ''[[Toy Story (franchise)|Toy Story]]''.
In 1993, Disney released ''[[The Nightmare Before Christmas]]'', the first feature-length stop-motion animated film. Disney's success peaked in 1994, when ''[[The Lion King]]'' grossed $328,541,776. As of 2010, ''The Lion King'' ranked as the 22nd highest grossing motion picture of all time in the United States.<ref>{{cite web|title=All Time Domestic Box Office Results |url=http://www.boxofficemojo.com/alltime/domestic.htm |work=Box Office Mojo |accessdate=2010-09-15}}</ref> Subsequent Disney films such as ''[[Pocahontas]]'', ''[[The Hunchback of Notre Dame (Disney film)|The Hunchback of Notre Dame]]'', ''[[Hercules (1997 film)|Hercules]]'', ''[[Mulan]]'' and ''[[Tarzan (Disney film)|Tarzan]]'' were box office and critical successes as well, albeit modestly so when compared to Disney's early-1990s releases.


Depending on who you ask, the deterioration of this era began somewhere towards the end of the 1990s and the early 2000s. The seeds may have been sown in 1995, when Disney distributed [[Pixar]]'s ''[[Toy Story (franchise)|Toy Story]]''. It was a huge hit both critically and commercially...but Disney's traditionally animated entry for the year, ''[[Pocahontas]]'', did well enough financially but also disappointed many viewers. Disney's increasingly formulaic approach to feature storytelling -- [["I Want" Song]]s, wacky sidekicks, [[Anachronism Stew|pop culture jokes]], etc. -- in the wake of its early-'90s hits, resulted in films that strived to include more adult themes/stories yet couldn't lift themselves out of the worst aspects of the [[Animation Age Ghetto]] when it came to content. [[Disneyfication]] became a dirty word as critics accused them of whitewashing/dumbing down history and classic literature/mythology. (The increasing amounts of merchandise tied into these films didn't help matters.) That said, while these films were considered inferior to their predecessors, only one, the aforementioned ''Pocahontas'', was a critical failure - at a mediocre 56% on [[Rotten Tomatoes]], it's the only real critical failure of the Disney Renaissance. Meanwhile, the entries that were relative box office failures - ''[[The Hunchback of Notre Dame (Disney film)|The Hunchback of Notre Dame]]'' and ''[[Hercules (Disney film)|Hercules]]'' - were modestly well-received by said critics (at a decent 73% and a good 83% on [[Rotten Tomatoes]], respectively), who considered them improvements over the preachy and pretentious ''Pocahontas'' - ''Hunchback'' has even been [[Vindicated by History]] recently to the point that it's a Dark Horse candidate for the [[Magnum Opus]] of the Disney Renaissance. ''[[Mulan]]'' and ''[[Tarzan (Disney film)|Tarzan]]'' were even viewed as coming close to the earlier works (at 86% and 88%, respectively). Rival studios' Disney-esque efforts were usually pale imitations at best—consider Don Bluth's work post-''[[All Dogs Go to Heaven]]'', ''[[The Swan Princess]]'', etc. -- and often even worse when it came to [[Disneyfication]], culminating in ''two'' Italian animated features that turned the ''Titanic disaster'' into [[Happily Ever After]] musicals. The absolute nadir of the trend, at least as far as wide release animated films go, was Warner Bros. ''[[Quest for Camelot]]'' - sadly, this film outdid far superior works by Warner Bros. such as the [[Animation Age Ghetto|Ghetto-busting]] ''[[The Iron Giant]]'' and ''[[Cats Don't Dance]]'' financially, even as critics savaged it. One could even pin ''Quest For Camelot'' as being one of the films that led to the eventual downfall of the Renaissance Age.
In 1994, the death of Disney President and Chief Operating Officer Frank Wells, and the departure of studio chairman Jeffrey Katzenberg to co-found [[DreamWorks]], left Michael Eisner in full control of the company. At the turn of the century, films such as ''[[Atlantis: The Lost Empire]]'', ''[[Treasure Planet]]'', and ''[[Home on the Range]]'' failed to meet the critical and commercial expectations set by the 1990s phenomena, in spite of exceptions such as ''[[Lilo & Stitch: The Series|Lilo & Stitch]]'' and ''[[The Emperor's New Groove]]''. At the same time, the high level of popular acclaim bestowed upon ''[[Toy Story]]'', the first film animated entirely using computer-generated imagery (CGI), sparked an industry trend. Based on the commercial success of [[Pixar]]'s computer-generated animated films and other CGI fare (especially DreamWorks' ''[[Shrek]]'', which contained numerous jabs at Katzenberg's former workplace and boss), Disney came to believe that CGI was what the public wanted—so it ceased producing traditional two-dimensional animation after ''Home on the Range'', and switched exclusively to CGI starting with 2005's ''[[Chicken Little]]''.


Perhaps worst of all, Disney [[Sequelitis|started producing direct-to-video sequels, prequels, and/or interquels to most of their Modern Age films via their television animation units]], which sold well but didn't touch the quality of the real things. The sales were so good that even Golden Age and Dark Age efforts were given this treatment, to the increasing horror of adult Disney fans. It can be argued that the "cheapquels" led to a fatal dilution of the Disney brand name, causing audiences to take less interest in their newer animated canon efforts. And when rival studios (particularly MGM and Universal Studios) started doing the same thing with films ''they'' owned the rights to, video stores were glutted with unwanted, unworthy sequels to everything from ''[[The Secret of NIMH]]'' to ''[[The Swan Princess]]''. Before this era sequels were rare if not non-existent. It's one reason the Renaissance, like every other period in animation history, is a bit of a mixed bag.
Public rifts grew between the animation staff and management, as well as between Michael Eisner and Roy E. Disney. Roy resigned from the board of directors in 2003 with a scathing letter that called the company "rapacious and soulless", adding that he considered it to be "always looking for the quick buck."<ref name="Fonda">{{cite web|last=Fonda |first=Daren |author2=Sean Gregory |author3=Julie Rawe |author4=Jeffrey Ressner |author5= Chris Taylor |title=Eisner's Wild, Wild Ride |work=Time Magazine |date=2003-12-15 |url=http://www.time.com/time/magazine/article/0,9171,1006430-2,00.html }}</ref> He then launched the internet site SaveDisney.com<ref>{{cite web |title=Save Disney |url=http://www.savedisney.com |deadurl=yes |archiveurl=https://web.archive.org/web/20051219202236/http://www.savedisney.com/ |archivedate=2005-12-19 |access-date=2018-09-08 }}</ref> in an attempt to preserve the integrity of the company and to oust Eisner, who resigned in 2005 after public opinion turned against him.
<ref>{{cite web| first = James | last = Bjorkman |url= http://animatedfilmreviews.filminspector.com/p/the-golden-age-snow-white-pinochio.html |title = Disney Animated Film Eras |accessdate=2014-08-21 |publisher = Animated Film Reviews }}</ref>


Also, in an ironic twist, the successes of animation and children's programming on cable helped to wound animation on broadcast TV, killing the weekday animation block outright. As animation was an expensive medium at the time, increasing competition led to a greater fragmenting of the audience. With smaller audiences for each network, plus increasing restrictions on advertising content in children's programming (daytime animation still got redlined into the Ghetto), animation blocks became increasingly less profitable. The twin developments of a fracturing audience and animation's move to cable (and needing to make do with cable's smaller budgets), led to declines in animation quality. Work was outsourced to overseas studios. computer coloring eventually replaced ink and paint, and soon [[Adobe Flash|Flash]] made inroads as an animation tool.
Robert Iger succeeded Eisner; one of his first acts as CEO was to regain the rights to Walt Disney's first star [[Oswald the Lucky Rabbit]] from NBCUniversal (Iger did so by offering NBC the services of Al Michaels, a play-by-play host then under contract to Disney subsidiary ABC Sports, as a trade). After Disney's acquisition of Pixar in 2006, Pixar executive producer [[John Lasseter]] became Chief Creative Officer at both Pixar and Disney, with a plan to reintroduce two-dimensional animation, starting with ''[[The Princess and the Frog]]'' in 2009.


For this era's successor, see [[The Millennium Age of Animation]].
====Television animation {{Anchor|Television and Direct to Video Sequels}} ====
After 30 years of resisting offers to produce television animation, Disney finally relented once Michael Eisner, who had a background in TV, took over. The first TV cartoons to carry the Disney name, CBS's ''[[The Wuzzles]]'' and NBC's ''[[Adventures of the Gummi Bears|Disney's Adventures of the Gummi Bears]]'', both premiered in the fall of 1985. Breaking from standard practice in the medium, the productions enjoyed substantially larger production budgets than average, allowing for higher-quality writing and animation, in anticipation of recouping profitably in rerun syndication. While ''The Wuzzles'' only lasted a season, ''The Gummi Bears'' was a sustained success with a six-season run.


----
In 1987, the TV animation division adapted [[Carl Barks]]' [[Scrooge McDuck]] comic books for the small screen with the syndicated hit ''[[DuckTales]]''. Its success spawned a 1990 theatrical film entitled ''[[DuckTales the Movie: Treasure of the Lost Lamp]]'' and an increased investment in syndicated cartoons. The result of this investment was ''[[The Disney Afternoon]]'' in 1990, a two-hour syndicated television programming block of such animated shows as ''[[Chip 'n Dale Rescue Rangers]]'' (1989–91), ''[[TaleSpin]]'' (1990–91), ''[[Darkwing Duck]]'' (1991–93, also airing on ABC), ''[[Goof Troop]]'' (1992–94, also airing on ABC), ''[[Bonkers (TV series)|Bonkers]]'' (1993–94), and ''[[Gargoyles]]'' (1994-96). TV animation also brought some animated feature film characters to Saturday morning, including ''The Little Mermaid'' and ''Aladdin'' both on CBS.
== Characters/Series/Films that are associated with this era ==


* ''[[Adventures of Sonic the Hedgehog]]''
====Direct to video sequels====
* ''[[Adventures of the Galaxy Rangers]]''
DisneyToon Studios was founded in Paris in the late 1980s to produce ''DuckTales the Movie: Treasure of the Lost Lamp'', which is not considered by the studio to be part of the Disney animated "canon".<ref>{{cite web |title=Walt Disney Animation Studios: History |publisher=Walt Disney Animation Studios |url=http://www.disneyanimation.com/aboutus/history.html |access-date=2016-10-05 |archive-url=https://web.archive.org/web/20081203140624/http://www.disneyanimation.com/aboutus/history.html |archive-date=2008-12-03 |dead-url=yes }}</ref> The practice of making non-canon direct-to-video sequels to canon films began in 1994 with ''The Return of Jafar'', a sequel to ''Aladdin''. This was a reversal of the long-standing studio policy against sequels to animated films (which did not apply to live-action films); Walt Disney has often been quoted on the subject as saying "you can't top pigs with pigs", a reference to how the ''Three Little Pigs'' short managed to get more than three sequels.<ref name="Von Busack">{{cite web|last=Von Busack |first=Richard |title=In Walt's Vaults |work=Metroactive |date=2006-05-24 |url=http://www.metroactive.com/metro/05.24.06/disneyland-0621.html}}</ref> Because of strong video sales, the studio continued to make these films in spite of negative critical reaction; 2002's ''Cinderella II: Dreams Come True'' received a rare zero-percent rating from the review-aggregating website Rotten Tomatoes.<ref>{{cite web|title=Cinderella II: Dreams Come True |work=[[Rotten Tomatoes]] |url=http://www.rottentomatoes.com/m/cinderella_ii_dreams_come_true/}}</ref>
* ''[[Adventures of the Gummi Bears]]'': The Disney cartoon that finally introduced quality animation to made-for-TV cartoons, playing a big role in getting rid of lingering legacies from [[The Dark Age of Animation]].
* ''[[Akira]]'': the film that made people take anime seriously.
* ''[[Aaahh Real Monsters]]''
* ''[[Alvin and The Chipmunks]]'': Their 1980s incarnation.
* ''[[An American Tail]]'': This movie was a surprise success at the box office, the first non-Disney animated movie to out-perform Disney, and had a lot to do with showing people that cartoons could still be profitable. Also marked Steven Spielberg's entrance into the animation scene.
** ''An American Tail: Fievel Goes West'', and the two direct to video sequels.
* ''[[Anastasia (Animation)|Anastasia]]''
* ''[[Animaniacs]]''
** ''[[Wakko's Wish]]'' - A direct-to-video film based off said series.
* ''[[All Dogs Go to Heaven]]'': Considered by some of Don Bluth's fans to be his [[Magnum Opus]] or his last good film.
* ''[[The Angry Beavers]]''
* ''[[Balto]]''
* ''[[Batman: The Animated Series]]''
** ''[[Batman: Mask of the Phantasm]]''
** ''[[Batman & Mr. Freeze: SubZero]]''
* ''[[Beavis and Butthead]]''
* ''[[Beethoven (TV series)|Beethoven: The Animated Series]]'': Yes, this does exist. That is all we're going to say about it.
* ''[[Betty Boop]]'': Received two television specials in the 80's; "The Romance of Betty Boop" (1985), and "Betty Boop's Hollywood Mystery" (1989).
* ''[[Beetlejuice (animation)|Beetlejuice]]''
* ''[[Biker Mice From Mars]]''
* ''[[Bobby's World]]''
* ''[[The Brave Little Toaster]]''
* ''[[The Brothers Flub]]''
* ''[[The Brothers Grunt]]'': Danny Antonucci's pre-''[[Ed, Edd 'n' Eddy]]'' work.
* ''[[Captain N]]''
* ''[[Captain Planet and the Planeteers]]''
* ''[[Captain Tsubasa]]'': Along with ''[[Dragon Ball]]'', the series that started the Anime Boom of the 90s in Europe.
* ''[[Care Bears]]''
* ''[[Cartoon All-Stars to the Rescue]]''
* ''[[Casper the Friendly Ghost]]'': Got both a live action/CGI hybrid movie revival, as well as a brand new animated TV series to boot.
* ''[[CatDog]]''
* ''[[Cats Don't Dance]]''
* ''[[Centurions]]''
* ''[[Chip 'n Dale Rescue Rangers (animation)|Chip 'n Dale Rescue Rangers]]''
* ''[[Christmas in Tattertown]]'': A 1988 TV special [[Ralph Bakshi]] made for [[Nickelodeon]], made in an attempt to revive the 1920s' rubberhose cartoon style. Nickelodeon intended it to be a series, but Bakshi knew this would never work, so it never went past this pilot.
* ''[[The Comic Strip]]''
* ''[[Cool World]]''
* ''[[Courage the Cowardly Dog]]''
* ''[[Cow and Chicken]]''
* ''[[The Critic (animation)|The Critic]]''
* ''[[Daria]]''
* ''[[Darkwing Duck (animation)|Darkwing Duck]]''
* ''[[Defenders of the Earth]]''
* ''The Devil And Daniel Mouse'': An esoteric 80's made for TV film.
* ''[[Dexter's Laboratory]]''
* ''[[Dinosaucers]]''
* [[Disney Animated Canon]]
** ''[[The Fox and the Hound (film)]]''
** ''[[The Black Cauldron]]''
** ''[[The Great Mouse Detective]]'': This film's moderate success was what convinced Disney to keep doing animated films, as the company was in dire straits in the early '80s after a string of box office bombs.
** ''[[Oliver and Company]]''
** [[The Little Mermaid]]: The movie that brought Disney into ''its'' renaissance era, after repeated defeats at the box office by Don Bluth's movies.
** ''[[The Rescuers Down Under]]''
** ''[[Beauty and the Beast]]'': The first animated feature to earn a Best Picture Oscar nomination, a distinction that would not be repeated until 2010's nomination for ''[[Up (animation)|Up]]''.
** ''[[Aladdin (Disney film)|Aladdin]]''
** ''[[The Lion King]]''
** ''[[Pocahontas]]''
** ''[[The Hunchback of Notre Dame (Disney film)|The Hunchback of Notre Dame]]''
** ''[[Hercules (Disney film)|Hercules]]''
** ''[[Mulan]]''
** ''[[Tarzan (Disney film)|Tarzan]]''
** ''[[Fantasia|Fantasia 2000]]''
* ''[[Doug]]'', the very first Nicktoon, and the first TV show for Jumbo Pictures. Aired on both Nickelodeon and ABC (after getting bought by Disney)
* ''[[Dragon Ball]]'': Made and dubbed during this period (and quite possibly the trope codifier for starting the North American Anime craze of the mid-late 90s). One of the hundreds of Anime spawned during this period and one of the several dozen that caught on in America. You can confidently say that this series is one of the main reasons Anime became popular during the 90s outside of Japan.
* ''[[Duckman]]''
* ''[[DuckTales]]''
** ''[[DuckTales the Movie: Treasure of the Lost Lamp]]''
* ''[[Ed, Edd 'n' Eddy]]''
* ''[[Eek the Cat]]''
* ''[[Eight Crazy Nights]]''
* ''[[Exo Squad]]''
* ''[[Family Guy]]'': Got its start at the end of this era.
* ''[[Felix the Cat]]'': Specifically, the character got two revivals, [[Too Good to Last|one good]], [[Love It or Hate It|the other very contested.]] The first one was [[Felix the Cat: The Movie]], which was based on Felix's flanderized portrayal from [[The Dark Age of Animation]]. The second one was the surprisingly good ''[[The Twisted Tales of Felix the Cat]]'', which basically brought Felix back to his roots and the series even threw in a bit of Max Fleischer surreality into the mix.
* ''[[Fern Gully]]''
* ''[[Felidae]]''
* ''[[The Flight of Dragons]]''
* ''[[Freakazoid]]''
* ''[[Freddie as F.R.O.7]]'': Made by the British during this era, it's one of the strangest animated films you will EVER see.
* ''[[Galaxy High]]''
* ''[[Garfield and Friends]]''
* ''[[Gargoyles]]''
* ''[[G.I. Joe]]''
* ''[[Goof Troop]]''
* ''[[A Goofy Movie]]'': Technically not part of the [[Disney Animated Canon]] but very well-liked nonetheless.
* ''[[Gravedale High]]'': A [[Lost Forever|long-lost]] 1990's [[Hanna-Barbera]] cartoon.
* ''Gremlins 2'': Features an opening cartoon segment starring Bugs and Daffy.
* [[Hayao Miyazaki]] films, such as ''[[Spirited Away]]'' and ''[[Princess Mononoke]]''.
* ''[[Heckle and Jeckle]]'': In ''The New Adventures of [[Mighty Mouse]] and Heckle & Jeckle''.
* ''[[He-Man and the Masters of the Universe]]''
* ''[[Hey Arnold!]]''
* ''[[Histeria!]]''
* ''[[Inhumanoids]]''
* ''[[Inspector Gadget]]''
* ''[[The Iron Giant]]''
* ''[[Johnny Bravo]]''
* ''[[Jonny Quest: The Real Adventures]]''
* ''[[Ka Blam!]]''
* ''[[The Land Before Time]]'': The second Bluth movie to make box office records. Also has an infamous case of [[Sequelitis]].
* ''[[The Last Unicorn (animation)|The Last Unicorn]]''
* ''[[Life With Louie]]''
* ''[[Little Nemo]]'': Adventures in Slumberland
* ''[[Looney Tunes in the Seventies and Onward]]'': Post-Termite Terrace theatrical shorts from [[The Seventies]], [[The Eighties]], [[The Nineties]] and in [[The New Tens]].
* ''[[Mickey Mouse Works]]''
* ''[[Mighty Mouse]]'': The New Adventures
* ''[[Mike, Lu & Og]]''
* ''[[Mobile Suit Gundam Wing]]'': The anime that effectively pulled the [[Gundam]] franchise out from its glut since the late 80s; and the first to gain series wide exposure in America.
* ''[[Ms Doubtfire]]'': Has a cartoon segment contributed by [[Chuck Jones]].
* ''[[Muppet Babies]]''
* ''[[Neon Genesis Evangelion]]'': The famous Mecha series that deconstructs the entire genre. Also one of the Anime that caused the Craze of the late 90s.
* ''The New Adventures of [[Beany and Cecil]]''
* ''[[The Nightmare Before Christmas]]''
* ''[[Oh Yeah Cartoons]]''
* ''[[Once Upon a Forest]]''
* ''[[The Pagemaster]]''
* ''[[The Pebble and the Penguin]]'': Directed by the one and only world famous <s>Don Bluth</s> [[Alan Smithee]].
* ''[[Pepper Ann]]''
* ''[[Peter Pan and The Pirates]]''
* ''[[Pinky and The Brain]]''
** ''[[Pinky, Elmyra & the Brain]]''
* ''[[The Powerpuff Girls]]''
* ''[[Pokémon (anime)|Pokémon]]'': Effectively gave Anime a fighting chance in America. [[Long Runner|And the only one that's still going strong]].
* ''[[The Prince of Egypt]]''
* ''[[A Pup Named Scooby Doo]]''
* ''[[Quest for Camelot]]''
* ''[[Raw Toonage]]'': A [[Short Runners|short-lived]] [[Animated Anthology]] series from Disney that spawned [[Marsupilami|two]] [[Bonkers|spinoffs]].
* ''[[Rayman]]: The Animated Series'': An ''extremely'' short lived [[All CGI Cartoon]] series, very, VERY loosely based off of the limbless wonder.
* ''[[The Real Ghostbusters]]''
* ''[[ReBoot]]'': The first fully CGI TV series
* ''[[Recess]]'': One of the three flagship programs of Disney's [[One Saturday Morning]], and the most successful and popular one.
* ''[[The Ren and Stimpy Show]]''
* ''[[Revolutionary Girl Utena]]''
* ''[[Road Rovers]]''
* ''[[The Road to El Dorado]]''
* ''[[Robotech]]'': Yes, it was a [[Cut and Paste Translation]] of three unrelated [[Anime]] series, but it was on the forefront of introducing American audiences to Japanese animation, breaking several of the conventions of US animated television shows, as well as ironically building the popularity of importing unedited Japanese productions.
* ''[[Rock-a-Doodle]]'': Seen by most fans as the movie where Don Bluth [[Jumping the Shark|jumped the shark.]]
* ''[[Rocket Power]]''
* ''[[Rocko's Modern Life]]''
* ''[[Roughnecks: Starship Troopers Chronicles]]''
* ''[[Rover Dangerfield]]''
* ''[[Rugrats]]''
** ''[[The Rugrats Movie]]''
* ''[[Rurouni Kenshin]]'': The series that made samurai stories popular among anime fans from this generation.
* ''[[Sabrina the Animated Series]]''
* ''[[Sailor Moon]]'': One of the three major series that started the Anime Craze of the 90s (along with ''Dragon Ball'' and ''Evangelion'').
* ''[[Saint Seiya]]'': One of the series that also started the Anime Craze of the 90s, but in Latin America and, to a (sightly) lesser degree, Europe.
* ''[[Scooby Doo in Arabian Nights]]''
* ''[[The Secret of NIMH]]'': Came out somewhat before what many agree to be the start of the renaissance, but definitely played a role in shaping it in the long run.
* ''[[The Simpsons (animation)|The Simpsons]]''
* ''[[The Smurfs (animation)|The Smurfs]]''
* [[Sonic Sat AM|Sonic the Hedgehog (SatAM)]]: Noteworthy for being one of those rarities of rarities: a GOOD video game series!
* ''[[Sonic the Hedgehog The Movie]]'': Also noteworthy for being [[Video Game Movies Suck|one of those rarities of rarities: a GOOD video game movie.]]
* ''[[Sonic Underground]]''
* ''[[South Park]]'': Much like ''[[Family Guy]]'', it got its start toward the end of this era too.
* ''[[Space Goofs]]''
* ''[[Space Jam]]''
** Lola Bunny made her debut in this film as a [[Looney Tunes]] [[Canon Immigrant]].
* ''[[Spiral Zone]]''
* ''[[SpongeBob SquarePants]]'': The show also has that ''[[Family Guy]]'' vibe.
* ''[[Stay Tuned]]'': A live action feature, notable for an animated segment contributed by [[Chuck Jones]].
* ''[[Superman: The Animated Series]]''
* ''[[Swat Kats]]''
* ''[[The Swan Princess]]'': Notable in how frequently it attempts to defy the Disney formula, while having the characters still end up [[Genre Blind]] for other reasons, and ultimately succumbing to the Disney formula. Also the most successful animation motion picture to come from ''Nest'' (meaning: neither Disney nor Dreamworks nor Don Bluth.)
* ''[[Tale Spin]]''
* ''[[Thumbelina]]'': As [[The Nostalgia Chick]] said, it holds ''many'' similarities to the Disney formula of the time and doesn't work out so well.
* ''[[Thundercats]]''
* ''[[Tiny Toon Adventures]]''
** ''[[Tiny Toon Adventures: How I Spent My Vacation]]''
* ''[[Tom and Jerry: The Movie]]''
* ''[[Tom and Jerry Kids]]''
* [[Toonami]]: Cartoon Network's original "action" after-school block, launched in '97 near the end of the age. While showcasing such hits as [[ReBoot]], it's also known for one of the earliest and most successful blocks to showcase [[Anime]], bringing us classics such as ''[[Sailor Moon]]'', ''[[Mobile Suit Gundam]]'', ''[[Dragon Ball]] Z'', ''[[Outlaw Star]]'', and many more, and is probably directly responsible for the rise in [[Anime]] in Western audiences.
* ''[[Toy Story]]'': The first fully CGI animated film. [[Your Mileage May Vary]] on whether or not the success of this movie helped bring about the end of the renaissance era.
* ''[[Teenage Mutant Ninja Turtles 1987|Teenage Mutant Ninja Turtles (1987 series)]]''
* ''[[The Thief and the Cobbler]]'': Although it was finished and released in the '90s, it ''did'' [[Older Than They Think|start production in the Sixties.]]
* [[Transformers]]:
** ''[[The Transformers (animation)|The Transformers]]'': Introduced in the Dark Age, but ran through this era.
** ''[[Beast Wars]]''
* ''[[A Troll in Central Park]]''
* ''[[Twice Upon a Time]]''
* ''[[Two Stupid Dogs]]''
* ''[[Unico And The Island Of Magic]]''
* ''[[Visionaries]]''
* ''Volere Volare'': A french [[Roger Rabbit Effect]] romantic comedy.
* ''[[Voltron]]'': One of the earliest anime to be released in America during this age.
* ''[[Wallace and Gromit]]''
* ''[[The Wacky World of Tex Avery]]''
* ''[[Who Framed Roger Rabbit?]]''
* ''[[The Wild Thornberrys]]''
* ''[[Wing Commander Academy]]''
* ''[[Woody Woodpecker]]'' got his comeback during this time thanks to the TV series ''The New Woody Woodpecker Show''.
* ''[[The World of David the Gnome]]''
* ''[[The Wuzzles]]''
* ''[[X-Men (animation)|X-Men]]''
* ''[[Yo Yogi]]''
* ''[[You're Under Arrest]]'': While not as known, it was one of the Anime released during the craze in America.<ref>around the time DBZ was getting dubbed - 1995/1996</ref> And also one of the few that had a release by a [[Dark Horse Comics|relatively major comic book company]].


Under John Lasseter, the studio has brought this practice to an end.<ref>{{cite web|title=Disney To Halt DVD Sequels |work=The Internet Movie Database |url=http://www.imdb.com/news/sb/2007-06-21/ |date=2007-06-21}}</ref><ref name="Fritz">{{cite web|last=Fritz |first=Ben |author2=Dade Hayes |title=Disney unveils animation slate |work=Variety |url=http://www.variety.com/article/VR1117983709.html?categoryid=13&cs=1 |date=2008-04-08}}</ref>


----
DisneyToon also produced several non-canon entries that ''did'' receive theatrical releases, such as ''[[A Goofy Movie]]'' and ''The Tigger Movie''. The latter brought the Sherman Brothers back to the studio for their first Disney feature film score since ''[[Bedknobs and Broomsticks]]'' in 1971.
== Real Life People Directly Involved With This Era ==
* [[Don Bluth]]
* [[Cree Summer]]: Actress/voice actress who got her start in the beginning of this era with her role as Penny in ''[[Inspector Gadget]]''. She's still a popular [[Voice Actor]] today. She also played Freddy in ''[[A Different World]]'', which aired around this time.
* [[Matt Groening]]
* [[John Kricfalusi]], the creator of ''[[The Ren and Stimpy Show]]''
* [[Hayao Miyazaki]]
* Isao Takahata
* Yoshifumi Kondo
* [[Hideaki Anno]]
* [[Steven Spielberg]]
* [[Genndy Tartakovsky]]
* Ted Turner: His company bought the rights to MGM's pre-1986 library and [[Hanna-Barbera]]'s ''entire'' library, which of course included vast amounts of old cartoons. This would prompt the launch of [[Cartoon Network]].
* [[Tom Ruegger]]
* [[Tress MacNeille]], a very prolific voice actress from this time to today.
* [[Rob Paulsen]]
* [[Mike Judge]]
* Skip Jones, animator on many of the films of this era including several of Bluth's films.
* Joe Murray, creator of ''[[Rocko's Modern Life]]'', and later ''[[Camp Lazlo]]''.
* [[Arlene Klasky]] and [[Garbor Csupo]] of [[Klasky-Csupo]].
* David Kirschner, who was largely responsible for ''[[An American Tail]]'' and more obscure animated movies during [[The Nineties]] such as ''[[Once Upon a Forest]]'', ''[[The Pagemaster]]'' and ''[[Cats Don't Dance]]''.
* [[Seth MacFarlane]], who got his start writing, storyboarding, and voice acting in this era; and whose [[What a Cartoon Show|World Premiere Toon]] eventually evolved into ''[[Family Guy]]'' (which of course premiered at the end of the Renaissance).
* Craig Bartlett, an animator for ''[[Pee-wee's Playhouse]]'', writer for ''[[Rugrats]]'', and creator of ''[[Hey Arnold!]]''. Also [[Matt Groening]]'s brother-in-law, interestingly enough.
* Jim Jinkins, creator of ''[[Doug]]'' and ''[[PB and J Otter]]'', the latter of which aired at the end of the Renaissance.
* Paul Germain and Joe Ansolabehere, who wrote for ''[[Rugrats]]'' (and the former co-created it) and ''[[Hey Arnold!]]'', and the creators of ''[[Recess]]''
* Fred Seibert, the producer behind [[What a Cartoon Show|World Premiere Toons]] and ''[[Oh Yeah Cartoons]]'', making him indirectly responsible for their various spin-offs.
* Yutaka Fujioka: Founder of [[T Ms]] and starter of this age of animation.
* [[Toshihiko Masuda]]: Chief [[T Ms]] Directer of the Disney and [[Warner Bros]] shows that TMS worked on.
* [[Nobuo Tomizawa]]
* Kenji Hachizaki
* Kazuhide Tomonaga
* Hiroyuki Aoyama: Before doing ''[[The Girl Who Leapt Through Time]]'' and ''[[Summer Wars]]'' for [[Madhouse]], he was one of the people involved in this era of animation.
* Yuichiro Yano
* Saburo Hashimoto
* Keiko Oyamada
* Sawako Miyamoto: More for her work at [[Walt Disney Animation Japan]] then [[T Ms]]'s Telecom unit (as she was a directer there, as she did mosty did key animation at Telecom), not related with [[Shigeru Miyamoto]].
* Takashi Kawaguchi
* Teiichi Takiguchi
* Hisao Yokobori
* Hiroaki Noguchi
* Yukio Okazaki
* Shojiro Nishimi: Before doing ''[[Tekkon Kinkreet]]'' for [[Studio 4°C]], he was one of the people involved in this era.
* Osamu Dezaki
* Nelson Shin: Producer of ''[[The Transformers (animation)|The Transformers]]'' cartoon; director for ''[[Transformers: The Movie]]'' and founder of South Korean studio [[AKOM]], who worked on several of the shows present in this age.
* [[Kath Soucie]]
* Pamela Segal-Aldon
* April Winchell
* [[Tara Strong]]


----
===Don Bluth {{Anchor|Don Bluth: Triumphs, Trials, and Tribulations}}===
== Real life people who are directly influenced by this era ==
[[Don Bluth]]'s company had been driven to bankruptcy twice: once, as Don Bluth Productions, after the disappointing box office take of ''[[The Secret of NIMH]]'' coincided with an animator's strike; and again, as the Bluth Group, after the Video game crash of 1983—when Cinematronics, in an attempt to cut its losses, charged fees and royalties of over $3 million to Bluth's company while it was working on a sequel to the laserdisc-based animated arcade videogame ''[[Dragon's Lair]]''.
* Jerry Beck and Amid Amidi. Animation historians, writers on 'Art Of' and other animation novelty books, and bloggers of the industry-popular [[Cartoon Brew]].
* Doug Walker, aka [[The Nostalgia Critic]]. Much of what he reviews exposes the somewhat worse aspects of some of the animation to come out of this era, and frequently includes gags referencing such cartoons.


Bluth formed Sullivan Bluth Studios with backing from businessman Morris Sullivan, while film director [[Steven Spielberg]]—a long-time animation fan who was interested in producing theatrical animation—helped Bluth to produce 1986's ''[[An American Tail]]''. The film was a hit, grossing $47,483,002.<ref>{{cite web|title=An American Tail (1986) |work=Box Office Mojo |url=http://www.boxofficemojo.com/movies/?id=americantail.htm}}</ref> During its production, the studio relocated to Ireland, taking advantage of government tax breaks for film production. Bluth's 1988 follow-up ''[[The Land Before Time]]'' was a slightly bigger hit, grossing $48,092,846<ref>{{cite web|title=The Land Before Time (1988) |work=Box Office Mojo |url=http://www.boxofficemojo.com/movies/?id=landbeforetime.htm}}</ref> and spawning 12 sequels and a TV series. Neither Bluth nor Spielberg were involved with any of the ''Land Before Time'' sequels; Spielberg produced the 1991 sequel ''An American Tail: Fievel Goes West'' without Bluth.


----
In order to gain more creative control, Bluth parted company with Spielberg on his next film, the 1989 release ''[[All Dogs Go to Heaven]]''. While the film had the misfortune of opening the same day as Disney's ''The Little Mermaid'', it fared much better on home video.<ref name = "Lenburg">{{cite web|last=Lenburg |first=Jeff |title=Who's Who in Animated Cartoons: An International Guide to Film and Television's Award-Winning and Legendary Animators |date=June 2006 |publisher=Applause Books |isbn=1-55783-671-X |page=32}}</ref>
== Tropes Associated With This Era ==

The early 1990s were difficult for the studio; it released several box office failures. In 1992, ''[[Rock-a-Doodle]]'' was panned by critics and ignored by audiences; its dismal box-office performance of $11,657,385<ref>{{cite web|title=Rock-a-Doodle (1992) |work=Box Office Mojo |url= http://www.boxofficemojo.com/movies/?id=rock-a-doodle.htm}}</ref> contributed to Sullivan Bluth's bankruptcy. Bluth's next feature, 1994's ''[[Thumbelina]]'' fared no better critically or commercially, while ''[[A Troll in Central Park]]'', also released in 1994, barely got a theatrical release, grossing $71,368 against a budget of $23,000,000.<ref>{{cite web|title=A Troll in Central Park (1994) |work=Box Office Mojo |url=http://www.boxofficemojo.com/movies/?id=troll_in_central_park.htm}}</ref> Bluth and his partner Gary Goldman pulled out of 1995's ''[[The Pebble and the Penguin]]'' before it was completed due to disagreements with its distributor, Metro-Goldwyn-Mayer. The remaining work needed to complete the film—thirty percent of the total—was finished by a Hungarian studio, and Bluth and Goldman took their names off the film.{{Citation needed|date=September 2010}}

Sullivan Bluth Studios closed in 1995. Bluth and Goldman returned to the United States a year earlier to discuss the creation of a feature-animation division at 20th Century Fox; the studio's three previous animated films (''[[Ferngully the Last Rainforest|FernGully: The Last Rainforest]]'', ''[[Once Upon a Forest]]'', and the live-action/animation combo ''[[The Pagemaster]]'') had all failed. ''[[Anastasia (Animation)|Anastasia]]'', a musical remake of the 1956 film with [[Ingrid Bergman]], did far better than any Bluth film since ''All Dogs Go To Heaven'',<ref>{{cite web|title=Anastasia (1997) |work=Box Office Mojo |url=http://www.boxofficemojo.com/movies/?id=anastasia.htm}}</ref> but the 2000 release of ''[[Titan A.E.]]'', a film far different from the ones Bluth had been making up until then, was a flop. Fox Animation Studios closed soon afterwards; nearly all Fox feature animation was produced by its [[Blue Sky Studios]] unit until the Fox Animation Studios imprint was revived, without Bluth or Goldman, in 2009.

===Warner Bros. {{anchor|A New Generation of Warner Bros. Cartoons}}===
After parting ways with Bluth, Spielberg turned to television animation, working with the Warner Bros. studio to bring back its animation department, which it had abandoned in the 1960s. A team of former [[Hanna-Barbera]] employees led by Tom Ruegger formed a new studio, Warner Bros. Animation, to produce ''[[Tiny Toon Adventures]],'' an animated series that paid homage to the Warner Bros. cartoons of Termite Terrace. The popularity of ''Tiny Toon Adventures'' among young TV viewers made the studio a contender once again in the field of animated cartoons. ''Tiny Toon Adventures'' was followed by ''[[Animaniacs|Steven Spielberg Presents Animaniacs]]'' and its spinoff ''[[Pinky and The Brain|Pinky and the Brain]]''. Not only did these cartoons bring in new viewers to Warner Bros., they also captured the attention of older viewers. Warner Bros., minus Spielberg, continued with work such as ''[[Batman: The Animated Series]]''. ''Batman'' quickly received wide acclaim for its animation and mature writing, and it also inspired [[Batman: Mask of the Phantasm|a feature film]]. Combined, these four Warner Bros. series won a total of 17 Daytime Emmy Awards.

When Disney's feature animation surged in the 1990s, Warner Bros. tried to capitalize on their rival's success with animated feature films of their own, without the assistance of Spielberg. Their films—''[[Cats Don't Dance]]'', ''[[Quest for Camelot]]'' and ''[[The Iron Giant]]''—failed to come close to Disney's success, although ''Cats Don't Dance'' and ''The Iron Giant'' both received critical praise and developed cult followings. The 2001 live action/animation hybrid ''[[Osmosis Jones]]'', starring [[Bill Murray]], was a costly commercial failure,<ref>{{cite web|title=Osmosis Jones (2001) |work=Box Office Mojo |url=http://www.boxofficemojo.com/movies/?id=osmosisjones.htm}}</ref> although its home video performance proved successful enough for the studio's TV animation department to produce a short-lived spin-off series called ''[[Ozzy and Drix]]''.

The perennially-popular ''[[Looney Tunes]]'' characters made a comeback. While the older shorts continued to enjoy countless reruns and compilation specials (and a few compilation films), new ''Looney Tunes'' short features were made in the 1990s. Inspired by the success of Disney's ''Who Framed Roger Rabbit'' and a series of Nike and [[McDonald's]] commercials teaming the characters with basketball superstar [[Michael Jordan]], the studio produced the live-action/animation combo ''[[Space Jam]]'' in 1996. The film received mixed reviews, but was a major commercial success.<ref>{{cite web|title=Space Jam (1996) |work=Box Office Mojo |url=http://www.boxofficemojo.com/movies/?id=spacejam.htm}}</ref> However, another 2003 feature, ''[[Looney Tunes: Back in Action]]'', was a box-office flop, grossing about three-quarter of its $80 million budget worldwide,<ref>{{cite web|title=Looney Tunes: Back In Action (2003) |work=Box Office Mojo |url=http://www.boxofficemojo.com/movies/?id=looneytunesbackinaction.htm}}</ref> but received more positive critical reviews. Other modern ''Looney Tunes'' projects were in a different vein. Unlike the original shorts, ''[[Taz-Mania]]'' (1991-1995) and ''[[Baby Looney Tunes]]'' (2001-2006) were aimed primarily at young children, while ''[[Loonatics Unleashed]]'' (2005-2007) was a controversial revamping of the characters in the distant future. ''[[The Sylvester and Tweety Mysteries]]'' (1995-2000) and ''[[Duck Dodgers]]'' (2003-2005) were very well received shows and were relatively more faithful to the original shorts. ''[[The Looney Tunes Show]]'' (2011-2014) was a modern more adult-oriented sitcom and ''Wabbit: A Looney Tunes Production'' (2015-) was a modernized series of Bugs Bunny shorts in the ''Looney Tunes'' tradition, but both shows still got a slightly better reception from audiences than ''Baby Looney Tunes'' or ''Loonatics Unleashed''.

===Ralph Bakshi {{Anchor|Bakshi returns}}===
[[Ralph Bakshi]], director of ground-breaking animated films like ''[[Fritz the Cat (animation)|Fritz the Cat]]'' and the original ''[[The Lord of the Rings (animation)|Lord of the Rings]]'' film, returned to animation after taking a short break in the mid-1980s. In 1985, he teamed up with young Canadian animator [[John Kricfalusi]] to make a hybrid live-action/animated music video for [[The Rolling Stones]]' ''The Harlem Shuffle'', which was released in early 1986.

The music video put together a production team at Bakshi Animation whose next project was the short-lived TV series ''[[Mighty Mouse the New Adventures|Mighty Mouse: The New Adventures]]''. Bakshi and company worked on several other projects in the late 1980s, but his biggest project, 1992's ''[[Cool World]]'', was a critically panned commercial disappointment.<ref>{{cite web|title=Cool World (1992) |work=Box Office Mojo |url= http://www.boxofficemojo.com/movies/?id=coolworld.htm}}</ref> In 2005, Bakshi announced that he would begin working on another feature film, ''Last Days of Coney Island'', which he is financing himself and producing independently. Bakshi suspended production on the film in 2008,<ref>{{cite web
| last = Bakshi
| first = Ralph
| subjectlink = Ralph Bakshi
| interviewer = Mister Maybelline
| title = Ralph Bakshi (BSS #214)
| program = [[The Bat Segundo Show]]
| date = May 21, 2008
| accessdate = September 15, 2010
| url = http://www.edrants.com/_mp3/segundo214.mp3
| type = MP3
| format = Audio}}</ref> but resumed in 2013 after a successful [[Kickstarter]] campaign.<ref>{{cite web|title=Last Days of Coney Island|work=[[Kickstarter]]|url=http://www.kickstarter.com/projects/ralphbakshi/last-days-of-coney-island-0}}</ref>

===Outsourcing animation===
The major reason for the increase in the quantity of American animation was the ability to outsource the actual physical animation work to cheaper animation houses in countries in South and Southeast Asia. Writing, character design, and storyboarding would be done in American offices. Storyboards, model sheets, and color guides would then be mailed overseas. This would sometimes cause troubles as none of the final product would be seen until the completed cels were mailed back to the United States.

While budget became much less of an issue, overseas production houses would be chosen on a per-episode—or even per-scene—basis depending on the amount of money that was available at the moment. This resulted in obviously different levels of quality from episode to episode. This was particularly noticeable in shows like ''[[Gargoyles]]'' and ''[[Batman: The Animated Series]]'', where at times characters would appear wildly off-model, requiring scenes to be redone to the dismay of their directors.

==First-run syndicated animation==

The older Bugs Bunny and Popeye cartoons made way for first-run syndicated cartoons such as ''[[He-Man and the Masters of the Universe]]'', ''Rambo: The Force of Freedom'', ''[[Thundercats|ThunderCats]]'', ''[[Dennis the Menace (animation)|Dennis the Menace]]'', ''[[My Little Pony]]'', ''[[The Transformers (animation)|The Transformers]]'', ''[[G.I. Joe]]'', ''[[Voltron]]'', and reruns of ''[[Scooby-Doo]]'', ''[[Garfield and Friends]]'' and ''[[The Pink Panther]]'', among many others.

After its success with Gummy Bears in 1985, The Walt Disney Company continued with syndication. ''[[DuckTales]]'' went on the air in September 1987 and lasted 100 episodes. The success of ''DuckTales'' paved the way for a second series two years later, ''[[Chip 'n Dale Rescue Rangers]]''. The following year, the two shows aired together under the umbrella title ''[[The Disney Afternoon]]''. In 1991, Disney added another hour; the block aired in syndication until 1999.

These cartoons initially competed with the nationally broadcast ones. In the 1980s, national TV only aired Saturday mornings, not competing with the weekday and Sunday blocks of syndication aired by local independent stations but; however, by the 1990s, Fox and then WB started airing weekday afternoon blocks. By the end of the 1990s, both syndicated and national TV ended up losing most of its children's market to the rise of cable TV channels like [[Nickelodeon]], [[Disney Channel]] and [[Cartoon Network]] which provided appealing children's entertainment throughout the week at nearly all hours.

==The fall of Saturday morning==

===From Hanna-Barbera to Cartoon Network===
{{See also|Hanna-Barbera|Cartoon Network}}
The late 1980s and 1990s saw huge changes in the Saturday-morning landscape. By now, the once-prosperous Hanna-Barbera Productions was beleaguered by several factors. First of all, its dominance over the networks' schedules was broken by other studios' shows. Second, when ''[[The Smurfs]]'' was cancelled by NBC in 1990, Hanna-Barbera had no other hits on the air. Finally, its ability to successfully exploit older characters like ''[[The Flintstones]]'' and ''[[Scooby-Doo]]'' with new shows was coming to an end; ''Scooby-Doo'' would end a near-continuous 22-year first-run after its most recent juniorized version, ''[[A Pup Named Scooby Doo|A Pup Named Scooby-Doo]]'', ended its run in 1991. The 1990 theatrical release of ''[[Jetsons the Movie|Jetsons: The Movie]]'' was a success for the fading studio and earned $20 million.<ref>{{cite web|title= Jetsons: The Movie (1990) |url= http://www.boxofficemojo.com/movies/?id=jetsonsthemovie.htm |work=Box Office Mojo}}</ref> In 1987, Great American Insurance Company owner Carl Lindner, Jr. became the majority shareholder of Hanna-Barbera's parent company, Taft Broadcasting, renaming it Great American Communications.

Great American wanted out of the entertainment business, and Hanna-Barbera was sold to the Turner Broadcasting System in 1991. Ted Turner had expressed that he mainly wanted ownership of the studio's back catalog; its launch of [[Cartoon Network]] on October 1, 1992 provided a new audience for Hanna-Barbera cartoons, both old and new.

In 1989, producer Tom Ruegger had led an exodus of Hanna-Barbera staffers to restart Warner Bros. Animation. At first, the studio was constantly under threat of closure.<ref name="Strike 1">{{cite web |last=Strike |first=Joe |title=The Fred Seibert Interview, Part 1 |work=Animation World Magazine |date=2003-07-15 |url=http://mag.awn.com/index.php?ltype=pageone&category2=&article_no=1800&page=3 |page=3 |access-date=2016-10-05 |archive-url=https://web.archive.org/web/20090510002039/http://mag.awn.com/index.php?ltype=pageone |archive-date=2009-05-10 |dead-url=yes }}</ref> However, under Fred Seibert's guidance, Hanna-Barbera's new staff (whose ranks included [[Seth MacFarlane]], Butch Hartman, and [[Genndy Tartakovsky]]) created a new generation of Hanna-Barbera cartoons in the 1990s such as ''[[Two Stupid Dogs|2 Stupid Dogs]]'', ''[[Dexter's Laboratory]]'', ''[[Johnny Bravo]]'', ''[[Cow and Chicken]]'', ''[[I Am Weasel]]'' and ''[[The Powerpuff Girls]]''. Alongside these Hanna-Barbera cartoons, shows from other companies also premiered on the channel such as ''[[Space Ghost Coast to Coast]]'', ''[[Ed, Edd 'n' Eddy]]'' and ''[[Courage the Cowardly Dog]]''. These shows were designed to appeal to adults as well as children, and thus incorporated plenty of "adult humor", such as pop-culture references and veiled sexual innuendos.

Time Warner acquired Turner in 1996, and thus inherited the rights to all of Hanna-Barbera's creative properties. This allowed Cartoon Network to begin airing all of the classic ''Looney Tunes'' shorts as well (previously, Turner had owned only the ''Looney Tunes'' shorts produced before August 1948, which had become part of the MGM/UA library).<ref>{{cite web|last=Balio|first=Tino|title=United Artists, Volume 2, 1951–1978: The Company That Changed the Film Industry, Volume 2
|publisher=Univ of Wisconsin Press|isbn=0299230139|page=106}}</ref> Cartoon Network's success with original programming lead them to move the reruns of old Hanna-Barbera and ''Looney Tunes'' cartoons to their spin-off channel Boomerang.

In 1997, Fred Seibert left Hanna-Barbera to found [[Frederator Studios|his own studio]].<ref name="Strike 2">{{cite web |last=Strike |first=Joe |title=The Fred Seibert Interview, Part 2 |work=Animation World Magazine |page=1 |date=2003-08-04 |url=http://mag.awn.com/index.php?ltype=pageone&article_no=1825 |access-date=2016-10-05 |archive-url=https://web.archive.org/web/20050911103007/http://mag.awn.com/index.php?ltype=pageone&article_no=1825 |archive-date=2005-09-11 |dead-url=yes }}</ref> In 1998, Hanna-Barbera moved to the same building as Warner Bros. Animation; the use of the Hanna-Barbera name for new productions ended with William Hanna's death in 2001. Hanna and Barbera continued to work as Time Warner employees and consultants until their respective deaths in 2001 and 2006; the name is still used for productions based on properties originally created during the Hanna-Barbera era. Cartoon Network Studios now handles most original animation for the network.

===Nickelodeon===
In 1991, [[Nickelodeon]] introduced ''[[The Ren and Stimpy Show|The Ren & Stimpy Show]]''. ''Ren & Stimpy'' was a wild and off-beat series that violated all the restrictions of Saturday morning cartoons, instead favoring the outrageous style of the shorts from the Golden Age period. The series' creator, [[John Kricfalusi]]—a [[Ralph Bakshi]] protege—was largely influenced by the classic works of [[Bob Clampett]]. In spite of the show's popularity, the show was beset with production delays and censorship battles with Nickelodeon, which fired Kricfalusi in 1992. The show continued under the production of the network-owned Games Animation company until 1996, though many animators departed with Kricfalusi. TNN revived the show in a more risqué form in 2003, with Kricfalusi receiving more creative freedom, but it only lasted ten episodes.

[[Nickelodeon]] also gave birth to hit shows such as ''[[Doug]]'', ''Rugrats'', ''[[Rocko's Modern Life]]'', ''[[Hey Arnold!]]'', ''[[The Angry Beavers]]'', ''[[CatDog]]'', ''[[SpongeBob SquarePants]]'', ''[[The Fairly OddParents]]'' and ''[[Avatar: The Last Airbender]]''. Many of these shows spawned successful theatrical films as well, most notably ''Rugrats'' (which garnered 3 films), ''SpongeBob SquarePants'' (which has garnered 2 theatrical films and several TV movies) and ''Avatar: The Last Airbender'' (which garnered both a [[The Legend of Korra|sequel series]] and a live action film.)

===Other cable networks===
The [[Disney Channel]] switched from pay-cable to basic cable in the late 1990s, and launched a number of successful animated shows such as ''[[The Proud Family]]'' and ''[[Kim Possible]]''. Around the same time, it launched [[Toon Disney]], a channel specifically intended for animation (which has since been replaced by Disney XD). Their current most successful series are ''[[Phineas and Ferb]]'', ''[[Gravity Falls]]'', ''Wander Over Yonder'', ''[[Tokyo Mew Mew|Mew Mew Power]]'', and ''Star vs. the Forces of Evil''.

On cable TV, [[Nickelodeon]], the [[Disney Channel]], and the [[Cartoon Network]] grew to a point where they were competitive with the broadcast networks.

===Broadcast networks===
As the 1990s began, the "Big Three" networks (ABC, NBC, and CBS) were no longer a three-way oligopoly. The fledgling Fox network launched their [[Fox Kids]] programming block on weekdays and Saturdays in 1990, while The WB joined the competition with a kid's programming block shortly after the network's 1995 launch.

When NBC compared the success of the live-action youth sitcom ''[[Saved by the Bell]]'' to the paucity of their animated hits, they gave up on cartoons in 1992, instead concentrating on live-action teenage shows with their Saturday-morning TNBC block. ABC was purchased by Disney in 1996, and Disney transformed ABC's Saturday schedule into a series of Disney-produced animated cartoons collectively named [[One Saturday Morning]]. [[CBS]] was simply never able to come up with any new hits once the shows that anchored its late 1980s/early 1990s Saturday morning lineup—''[[Muppet Babies]]'', ''[[Teenage Mutant Ninja Turtles 1987|Teenage Mutant Ninja Turtles]]'', ''[[Garfield and Friends]]'', etc.—ran their respective courses. When CBS was purchased by Viacom, which also owned Nickelodeon, Viacom simply repurposed much of the Nick Jr. lineup—in addition to adding a Saturday edition of the CBS morning-news program ''The Early Show''.

As a result of years of activism by Action for Children's Television and others against shows they believed blurred the line between entertainment and advertising, the Children's Television Act was passed in 1990. It began to be strictly enforced in 1996. The Federal Communications Commission began requiring three hours a week of educational and informational program intended explicitly for children, at times when children were awake. Since this required three hours to be "off limits" to programs aimed at the general public, the networks naturally chose to air them on Saturday morning, when children were already watching. As a result, almost every Saturday-morning network show is required to contain some educational content. Fox and The WB worked around this problem by airing short one-hour weekday children's blocks instead of morning news shows, but those weekday blocks no longer exist (with the notable exception of PBS, which continues to have large weekday children's programming blocks as of 2010). Nonetheless, there were still a few toy-based children's programs in the 1990s, particularly ''[[Power Rangers]]'' and ''[[Pokémon (anime)|Pokémon]]''.

Cable networks were not subject to these—or most other—FCC requirements, which allowed their series to have more leeway with content than network shows. The impact of the new regulations was almost instantaneous: by 1997, Nickelodeon had rocketed past its broadcast competitors to become the most-watched network on Saturday mornings.<ref>{{cite web|title=NICK RETAINS SATURDAY CROWN|url=http://www.highbeam.com/doc/1G1-75761403.html|work=Broadcasting &Cable|accessdate=October 30, 2013|date=June 18, 2001}} {{subscription required|via=HighBeam}}</ref>

==Animation for adults==
The 1990s saw the beginnings of a new wave of animated series targeted primarily to adults and sometime teens, after a lack of such a focus for over a decade.

===''The Simpsons'' and Fox===
In 1987, "[[The Simpsons (animation)|The Simpsons]]", an animated short cartoon segment of ''The Tracey Ullman Show'', debuted. [[Matt Groening]]'s creation gained its own [[The Simpsons|half-hour series]] in 1989, the first prime-time animated series since ''[[The Flintstones]]''. Although 70 percent of the first episode's animation had to be redone, pushing the series premiere back three months, it became one of the first major hit series for the fledgling Fox network. ''The Simpsons'' caused a sensation, entering popular culture and gaining wide acclaim for its satirical handling of American culture, families, society as a whole, and the human condition.

The show has won dozens of awards, including 24 [[Emmy Award]]s, 26 Annie Awards and a Peabody Award. ''Time'' magazine's December 31, 1999 issue named it the 20th century's best television series. A [[The Simpsons Movie|film version]] grossed over half a billion dollars worldwide.<ref>{{cite web|title=The Simpsons Movie (2007) |url= http://www.boxofficemojo.com/movies/?id=simpsons.htm |work=Box Office Mojo |accessdate=2009-06-22}}</ref> On February 26, 2009, Fox renewed ''The Simpsons'' for an additional two years, "...which will secure its place as TV's longest-running prime-time series."<ref name="simpsons-2009-renewal"/> Its 21st season began on September 27, 2009, breaking the 20-season record it once shared with ''[[Gunsmoke]]''.<ref name="simpsons-2009-renewal">{{cite web|title=Fox renews 'The Simpsons' |work=[[USA Today]] |url=http://www.usatoday.com/life/television/news/2009-02-26-simpsons_N.htm |date=2009-02-26}}</ref>

The success of ''The Simpsons'' led Fox to develop other animated series aimed at adults, including ''[[King of the Hill]]'' (created by [[Mike Judge]]), ''[[Futurama]]'' (also by Groening), ''[[Family Guy]]'', ''[[American Dad!]]'' and ''[[The Cleveland Show]]'' (all created by [[Seth MacFarlane]]). ''King of the Hill'' was an instant success, running 13 seasons. Both ''Futurama'' and ''Family Guy'' were cancelled by the network; after strong DVD sales and ratings in re-runs, both returned to the air—''Family Guy'' on Fox, and ''Futurama'' on Comedy Central.<ref name=RottenTomatoesMattGroenigClarifiesFuture>{{cite web|url= http://www.rottentomatoes.com/news/1648183/|title=Groening's Bargain to Yield Four ''Futurama'' Movies|publisher=Reuters|date= 2007-01-28|accessdate=2010-09-15}}</ref>

===Spike and Mike===
In 1989, a festival of animation shorts, organized by Craig "Spike" Decker and Mike Gribble (known as "Spike & Mike") and originally based in San Diego, began showcasing a collection of short subject animated films. Known as the ''Classic Festival of Animation'', it played in theatrical and non-theatrical venues across the country.

The collections were largely made up of Oscar-nominated shorts, student work from the California Institute of the Arts, and experimental work funded by the [[National Film Board of Canada]]. Early festivals included work by [[John Lasseter]], Nick Park, [[Mike Judge]], and [[Craig McCracken]]. Judge's piece, ''Frog Baseball'', marked the first appearance of his dimwitted trademark characters [[Beavis and Butthead|Beavis and Butt-head]], while McCracken's short ''The Whoopass Girls in A Sticky Situation'' featured the introduction of the trio of little girl superheroes that would later gain popularity under their new moniker ''[[The Powerpuff Girls]]''.

The festival gradually turned into a program of films called ''Spike and Mike's Sick and Twisted Festival of Animation'', an underground movement for adult humor and subject matter.

===Cartoon Network & Adult Swim===
{{Main|Adult Swim}}
In 1994, the U.S. cable television network [[Cartoon Network]] approved a new series entitled ''[[Space Ghost Coast to Coast|Space Ghost: Coast to Coast]]''. In a particularly postmodern twist, this show featured live-action celebrity interviews mixed with animation from the original ''[[Space Ghost]]'' cartoon. It was the beginning of the now common practice of using old Hanna-Barbera cartoon characters for new edgier productions, such as the surrealistic ''[[Sealab 2021]]'', based on the short-lived early 1970s environmentally themed cartoon ''Sealab 2020''. ''[[Harvey Birdman, Attorney at Law]]'' was about a lackluster superhero, Birdman—originally the star of ''Birdman and the Galaxy Trio''—who has become a lawyer. His clientele, as well as most of the other characters on the show, are made up entirely of old Hanna-Barbera characters.

[[Adult Swim]], a scheduling block of adult-oriented cartoons appearing on Cartoon Network beginning after primetime, premiered in 2001. Originally limited to Sunday nights, as of January 3, 2011 Adult Swim now remains on the air every night until 6:00&nbsp;a.m. Eastern time. Animated series produced exclusively for Adult Swim include ''[[The Brak Show]]'', ''[[Aqua Teen Hunger Force]]'', ''[[Sealab 2021]]'', ''Harvey Birdman: Attorney at Law'', ''[[The Venture Bros.]]'', ''[[Perfect Hair Forever]]'', ''[[Stroker and Hoop]]'', ''[[Tom Goes to the Mayor]]'', ''[[Robot Chicken]]'', ''[[Rick and Morty]]'' and ''[[Metalocalypse]]''. In addition to western animation, Adult Swim also runs popular [[anime]] series such as ''[[Cowboy Bebop]]'', ''[[Ghost in the Shell]]'', ''[[Eureka Seven]]'', the ''[[Fullmetal Alchemist]]'' series, ''[[Bleach (manga)|Bleach]]'', and ''InuYasha''.

===Other cartoons for adults===
Other TV networks also experimented with adult-oriented animation. [[MTV]] produced several successful animated series especially for its young adult audience, including ''[[Liquid Television]]'', ''[[The Brothers Grunt]]'', ''Æon Flux'', ''Beavis and Butt-head'' (and its spin-off ''[[Daria]]''), and ''[[Celebrity Deathmatch]]''. [[USA Network]]'s ''[[Duckman]]'', starring the voice of [[Jason Alexander]], found a cult following.

Another successful adult-oriented animated series was Comedy Central's ''[[South Park]]'', which saw its beginnings in 1995 with the short cartoon ''The Spirit of Christmas''. Like ''The Simpsons'', ''Beavis and Butt-head'' and ''South Park'' were given the big screen treatment as ''Beavis and Butt-head Do America'' and ''South Park: Bigger, Longer and Uncut'' both of which met with box office success.

==The rise of computer animation==
The 1990s saw growth in the use of computer-generated imagery to enhance both animated sequences and live-action special effects, allowing elaborate computer-animated sequences to dominate both. This new form of animation soon dominated [[Hollywood]] special effects; the films ''[[Terminator 2|Terminator 2: Judgment Day]]'' and ''[[Jurassic Park]]'' included Oscar-winning special effects sequences which made extensive use of CGI. After decades of existing as related-but-separate industries, the barrier between "animation" and "special effects" was shattered by the popularization of computerized special effects—to the point where computer enhancement of Hollywood feature films became second-nature and often went unnoticed. The [[Academy Awards|Academy Award]]-winning ''[[Forrest Gump]]'' (1994) depended heavily on computerized special effects to create the illusion of [[Tom Hanks]] shaking hands with Presidents [[John F. Kennedy]] and [[Lyndon B. Johnson]], and to make Gary Sinise convincingly appear to be a double amputee, winning a special-effects Oscar. The film ''[[Titanic (1997 film)|Titanic]]'' used computer effects in nearly every scene of its three-hour running time; one of the film's 11 Oscars was for special effects.

While Disney had made the film ''[[Tron]]''—which extensively mixed live action, traditional animation, and CGI—in 1982, and introduced the CAPS system to enhance traditional animation in 1990s ''[[The Rescuers Down Under]]'', a completely computer-animated feature film had yet to be made. In 1995, Disney partnered with [[Pixar]] to produce ''[[Toy Story]]'', the first feature film made entirely using CGI. The film's success was so great that other studios looked into producing their own CGI films. Computer-animated films turned out to be wildly popular, and animated films returned the highest gross margins (around 52%) of all film genres in the 2004-2013 timeframe.<ref>{{cite web|last1=McDuling|first1=John|title=Hollywood Is Giving Up on Comedy|url=http://www.theatlantic.com/entertainment/archive/2014/07/the-completely-serious-decline-of-the-hollywood-comedy/373914/|accessdate=20 July 2014|work=The Atlantic|publisher=The Atlantic Monthly Group|date=3 July 2014}}</ref>

Computer animation also made inroads into television. The Saturday morning animated series ''[[ReBoot]]'' won a large cult following among adults; it was the first of a number of CGI-generated animated series, including ''[[Beast Wars]]'', ''War Planets'', and ''Roughnecks''. The quality of the computer animation improved considerably with each successive series. Many live-action TV series (especially [[science fiction]] TV series such as ''[[Babylon 5]]'') invested heavily in CGI production, creating a heretofore-unavailable level of special effects for a relatively low price.

===Pixar===
{{See also|Pixar}}
The most popular and successful competitor in the CGI race turned out to be [[Pixar]]. It originated in 1979 when [[George Lucas]]' Lucasfilm was able to recruit Edwin Catmull from the New York Institute of Technology to start the Graphics Group of its special-effects division. In late 1983, Catmull was able to bring in as a freelance independent contractor a Disney animator, [[John Lasseter]], not long after Lasseter (then unbeknownst to Catmull) had been fired by the Walt Disney Company for his vigorous advocacy of computer animation; Lasseter was hired as a full-time employee about a year later.

Lucas experienced cash flow issues after his 1983 divorce, and in 1986 Pixar was spun off from Lucasfilm as a separate corporation with $10 million in capital from Apple Computer co-founder [[Steve Jobs]]. At that time, Pixar primarily developed computer animation hardware, but Lasseter helped the company make a name for itself by creating acclaimed CGI short films such as ''The Adventures of André and Wally B.'' (1984). After the spin-off, he would go on to produce ''Tin Toy'' (1988), which won an [[Academy Awards|Oscar]]. The company transitioned into TV commercial production and projects such as the Computer Animation Production System for Disney. After the success of ''Tin Toy'', Pixar made a deal with Disney to produce feature films. The first of these films, 1995's ''[[Toy Story]]'', was a smash hit, which in turn led to additional successful films such as ''[[A Bug's Life]]'' and ''[[Toy Story 2]]''. By then, Jobs had become the owner of Pixar by keeping it alive with additional investments over the years; he had often considered selling it but changed his mind after ''Toy Story''.

Pixar's string of critical and box-office successes continued with ''[[Monsters, Inc.]]'', ''[[Finding Nemo]]'', ''[[The Incredibles]]'', ''[[Cars]]'', ''[[Ratatouille]]'', ''[[WALL-E]]'', ''[[Up (animation)|Up]]'' and ''[[Toy Story 3]]'' all receiving rave reviews, earning huge profits, winning awards, and overshadowing Disney's in-house offerings until ''[[Cars 2]]'' in 2011 ended the streak when it proved a critical disappointment, albeit still a commercial success. Disney produced a CGI/live action feature film of its own without Pixar (''[[Dinosaur]]''), but the film received a mixed reaction, even though it was a financial success. During the later years of Michael Eisner's management, friction between Disney and Pixar grew to a point that Pixar considered finding another partner when they could not reach an agreement over profit sharing.<ref>{{cite web|title=Pixar Dumps Disney |work=Money |publisher=money.cnn.com |date=2004-01-29 |url=http://money.cnn.com/2004/01/29/news/companies/pixar_disney/}}</ref> When Eisner stepped down in 2005, his replacement, Robert Iger, arranged for Disney to buy Pixar in a $7.4 billion all-stock deal that turned Steve Jobs into Disney's largest individual shareholder.<ref name = "Holson">{{cite web|last=Holson |first=Laura M. |title=Disney Agrees to Acquire Pixar in a $7.4 Billion Deal |work=[[The New York Times]] |date=2006-01-25 |url= http://www.nytimes.com/2006/01/25/business/25disney.html?_r=1&oref=slogin}}</ref> The deal was structured so that Disney Animation and Pixar Animation would continue to operate as completely separate studios under the Disney corporate umbrella; Lasseter was placed in charge of greenlighting all new animated films for both studios in his new role as Chief Creative Officer.

===Dreamworks===
{{See also|DreamWorks Animation}}
When Jeffrey Katzenberg left Disney to become a co-partner of Steven Spielberg and David Geffen in the new studio DreamWorks, the studio naturally became interested in animation. Its first film, ''[[Antz]]'', did not do as well as the Disney-Pixar releases but was a critical success. However, DreamWorks succeeded in its partnership with the British stop motion animation studio [[Aardman Animations]] with ''[[Chicken Run]]'' in 2000, and later the Oscar-winning ''Wallace and Gromit: The Curse of the Were-Rabbit'' in 2006.

Furthermore, DreamWorks finally had their own success in 2001 with the computer animated feature film ''[[Shrek]]'', a gigantic box-office hit that overpowered Disney's summer release for that year, ''[[Atlantis: The Lost Empire|Atlantis]]''. ''Shrek'' established DreamWorks as Disney's first major competitor in feature-film animation. DreamWorks' commercial success continued with three ''Shrek'' sequels, ''[[Shark Tale]]'', ''[[Madagascar]]'', ''[[Bee Movie]]'', ''[[Kung Fu Panda]]'', ''[[Monsters vs. Aliens]]'', ''[[How to Train Your Dragon (animation)|How to Train Your Dragon]]'' and ''The Croods''. DreamWorks Animation eventually became a separate company from its parent.

===Disney Animation Studios===
In 2003, noting the growing success of studios that relied on computer animation, executive Bob Lambert<ref name=latimes>{{cite web|first=Richard|last=Verrier|title= Digital media trailblazer and ex-Disney exec Bob Lambert dies |url= http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-lambert-20120911,0,7751768.story |work=[[Los Angeles Times]] Company Town |date=2012-09-11 |accessdate=2012-10-02}}</ref> announced Walt Disney Feature Animation would be converted into a CGI studio.

Two years later, ''Chicken Little'', the first computer-animated film from the studio, was released to moderate success in the box office and mixed critical reception. On January 24, 2006, Disney announced that it would be acquiring [[Pixar]] (the deal successfully closed that May),<ref>{{cite web|last=Eller|first=Claudia|title=Deal Ends Quarrel Over Pixar Sequels|url=http://articles.latimes.com/2006/jan/26/business/fi-pixarent26|accessdate=21 February 2013|newspaper=Los Angeles Times|date=January 26, 2006}}</ref> and as part of the acquisition, executives Edwin Catmull and [[John Lasseter]] assumed control of Walt Disney Feature Animation as President and Chief Creative Officer, respectively.<ref name=nbc>{{cite web|title=Disney buying Pixar for $7.4 billion|url=http://www.nbcnews.com/id/11003466/ns/business-us_business/t/disney-buying-pixar-billion/#.US6qMzAQZqA|accessdate=28 February 2013|newspaper=NBC News|date=January 1, 2006|agency=AP}}</ref> Lasseter later acknowledged that there had been discussions back in 2006 about closing Feature Animation as redundant since Disney now owned Pixar, which he and Catmull flatly rejected ("Not on our watch. We will never allow that to happen."); they resolved to try to save Walt Disney's creative legacy by bringing his animation studio "back up to the creative level it had to be".<ref>{{cite web|last=Barnes|first=Brooks|title=At Disney, a Celebration That Was a Long Time Coming|url=http://www.nytimes.com/2014/03/05/business/media/at-disney-a-celebration-that-was-a-long-time-coming.html|accessdate=5 April 2014|newspaper=New York Times|date=4 March 2014}}</ref><ref name="Wloszczyna">{{cite web|last=Wloszczyna|first=Susan|title='Wreck-It Ralph' is a Disney animation game-changer|url=http://www.usatoday.com/story/life/movies/2012/10/31/wreckitralph-disney-movie-animation/1667373/|accessdate=5 April 2014|newspaper=USA Today|date=31 October 2012}}</ref>

To maintain the separateness of Disney and Pixar (even though they share common ownership and senior management), it was outlined that each studio is to remain solely responsible for its own projects and is not allowed to borrow personnel from or lend tasks out to the other.<ref name="Bell">{{cite web|last=Bell|first=Chris|title=Pixar's Ed Catmull: interview|url=http://www.telegraph.co.uk/culture/pixar/10719241/Pixars-Ed-Catmull-interview.html|accessdate=5 April 2014|newspaper=The Daily Telegraph|date=5 April 2014}}</ref><ref name="Zahed">{{cite web|last=Zahed|first=Ramin|title=An Interview with Disney/Pixar President Dr. Ed Catmull|url=http://www.animationmagazine.net/people/an-interview-with-disneypixar-president-dr-ed-catmull/|accessdate=5 April 2014|newspaper=Animation Magazine|date=2 April 2012}}</ref>

In 2007, the studio released ''[[Meet the Robinsons]]'', which experienced a poor response at the box office despite the lukewarm critical and audience reception. The following film, 2008's ''[[Bolt (2008 film)|Bolt]]'', had the best critical reception of any Disney animated feature since ''Lilo & Stitch'', and became a moderate success. An adaptation of the [[Brothers Grimm]]'s "[[Rapunzel]]" tale entitled ''[[Tangled]]'' was released in 2010, earning $591 million in worldwide box office revenue, and signified a return by the studio to fairytale-based features common in the traditional animation era. This trend was followed in 2013's global blockbuster hit ''[[Frozen (Disney film)|Frozen]]'', a film inspired by [[Hans Christian Andersen]]'s ''[[The Snow Queen]]'' tale, which released to widespread acclaim and was the first Disney animated film to earn over $1 billion in worldwide box office revenue<ref name=NYTwin>{{cite web|last=Barnes|first=Brooks|title=At Disney, a Celebration That Was a Long Time Coming|url=http://www.nytimes.com/2014/03/05/business/media/at-disney-a-celebration-that-was-a-long-time-coming.html?_r=0|accessdate=5 March 2014|newspaper=The New York Times|date=4 March 2014}}</ref><ref>{{cite web|last=Zuckerman|first=Esther|title=Is 'Frozen' a New, Bona Fide Disney Classic?|url=http://www.theatlanticwire.com/entertainment/2013/11/frozen-new-bona-fide-disney-classic/71243/|accessdate=December 20, 2013|newspaper=The Atlantic Wire|date=November 4, 2013}}</ref><ref>{{cite web|url=http://www.hollywoodreporter.com/news/box-office-milestone-frozen-crosses-684847|title=Box Office Milestone: 'Frozen' Crosses $1 Billion Worldwide|publisher=hollywoodreporter.com|accessdate=March 2, 2014}}</ref> and is currently the highest-grossing animated film of all time, surpassing Pixar's ''Toy Story 3''. ''Frozen'' also became the first film from Walt Disney Animation Studios to win the Academy Award for Best Animated Feature Film.<ref name=Reuters_Frozen>{{cite web|last=Richwine|first=Lisa|title=Disney's 'Frozen' wins animated feature Oscar|url=http://www.reuters.com/article/2014/03/03/us-oscars-animation-idUSBREA1R0MN20140303|publisher=Reuters|accessdate=3 March 2014}}</ref>

===Independents and others===
Other studios attempted to get into the CGI game. After ending its relationship with Don Bluth, 20th Century Fox released a hugely successful CGI-animated feature in early 2002 entitled ''[[Ice Age (2002 film)|Ice Age]]''. Also in 2002, [[Paramount Pictures|Paramount]] offered ''[[Jimmy Neutron: Boy Genius]]'', TWC offered ''[[Hoodwinked|Hoodwinked!]]'', and Columbia produced ''[[Open Season]]''. [[Warner Brothers]] had a major success in 2006 with the Oscar winning feature film, ''[[Happy Feet (film)|Happy Feet]]'', while [[Universal Studios]] attempted several times to become a viable participant in the market, finally achieving the goal in 2010 with ''[[Despicable Me]]''.

In spite of all its success, computer animation still relies on cartoony and stylized characters. 2001 saw the first attempt to create a fully animated world using photorealistic human actors in ''[[Final Fantasy: The Spirits Within]]'', which met with moderate critical success but did not do well at the box office.

The use of CGI special effects in live-action film increased to the point where [[George Lucas]] considered his 2002 film ''Star Wars: Episode II – Attack of the Clones'' to be primarily an animated film that used real-life actors. A growing number of family-oriented films began to use entirely computer-generated characters that interacted on the screen with live-action counterparts, such as Jar-Jar Binks in ''Star Wars: Episode I – The Phantom Menace'', Gollum in ''The Lord of the Rings: The Two Towers'' and the title character of ''[[Hulk (film)|Hulk]]''. While computer generated characters have become acceptable to moviegoers, there have yet to be any fully animated films featuring virtual human actors, or "synthespians".

==Rise of Internet and Flash animation==
The late 1990s saw the rise of Flash animation—animated films created using the [[Adobe Flash]] animation software—produced in the U.S. and elsewhere, and distributed through the [[Internet]].<ref name = "Waldron">{{cite web|last=Waldron |first=Rick |title=The Flash History |work=Flash Magazine |date=2000-11-20 |url=http://www.flashmagazine.com/news/detail/the_flash_history/}}</ref> The term "Flash animation" refers not only to the file format, but to a certain kind of movement and visual style that is seen in many circles as simplistic or unpolished.There are dozens of Flash-animated television series, countless more Flash animated television commercials, and award-winning online shorts in circulation.{{Citation needed|date=September 2010}}

Some popular Flash animated cartoons include ''Joe Cartoons'', ''[[Weebl and Bob]]'', ''[[Happy Tree Friends]]'', ''[[Homestar Runner]]'', the ''[[Brackenwood]]'' Series, ''Making Fiends'' and ''[[Salad Fingers]]''.

==The decline and renewal of traditional animation==
Despite the box office success of Disney's ''[[Lilo and Stitch (Disney film)|Lilo & Stitch]]'', the failure of their much-hyped ''[[Treasure Planet]]'' seemed to ensure that there would be major cutbacks at Disney's animation studio. In 2004, Disney released what it announced to be its last traditionally animated film, ''[[Home on the Range]]''. The film received mixed reviews and was not successful at the box office.

That same year, the live-action film ''[[Sky Captain and The World of Tomorrow|Sky Captain and the World of Tomorrow]]'' was released. It was notable for being filmed entirely in front of a bluescreen, with the background being completely computer generated; only the actors and some props were real. [[Robert Zemeckis]]' film ''[[The Polar Express]]'', starring [[Tom Hanks]] in five roles, was completely CGI animation, but used performance capture technology to animate the characters. Zemeckis followed ''The Polar Express'' with two other motion capture films: ''[[Beowulf (film)|Beowulf]]'' and [[A Christmas Carol|Disney's ''A Christmas Carol'']].

However, the release of ''[[The Princess and the Frog]]'' and ''[[The Secret of Kells]]'' in 2009, both nominated for an [[Academy Award]], marked a renewed interest in traditional animation. In the same year, ''[[Coraline (animation)|Coraline]]'' and [[Wes Anderson]]'s ''[[Fantastic Mr. Fox]]'' (also Academy Award nominated) renewed interest in stop motion animation.

==Animation accolades==

===Recognition by the Oscars===
Historically, despite the continuation of the Best Animated Short Subject category, animated feature films seldom received much recognition from the [[Academy Awards]] for anything other than musical scores. The unprecedented nomination of Disney's ''Beauty and the Beast'' for Best Picture and five other awards changed things, even though it only won two Oscars for its song score. Animation had become so widely accepted by the beginning of the 21st century that, in 2001, the Academy of Motion Picture Arts and Sciences introduced a new Academy Award for Best Animated Feature.

The three contenders for first honoree in this award were both CGI feature films: ''[[Shrek]]'', by DreamWorks, ''[[Monsters, Inc.]]'', by Disney and Pixar, and ''[[Jimmy Neutron: Boy Genius]]'', by Nickelodeon and Paramount. The award that year went to ''Shrek''. Films that year which were passed up included the acclaimed adult oriented film ''[[Waking Life]]'' and the photorealistic CGI film ''[[Final Fantasy: The Spirits Within]]''.

[[Hayao Miyazaki]]'s critically acclaimed ''[[Spirited Away]]'' won the Oscar in 2002. Disney/Pixar's ''[[Finding Nemo]]'' received the 2003 award, defeating nominees ''[[The Triplets of Belleville]]'' and ''Brother Bear''. Since then, Pixar has won the most awards in this category with the current exceptions being ''[[Wallace and Gromit Curse of The Were Rabbit|Wallace and Gromit: The Curse of the Were-Rabbit]]'' in 2005, ''[[Happy Feet]]'' in 2006, ''[[Rango]]'' in 2011, ''[[Frozen (Disney film)|Frozen]]'' in 2013, and ''Big Hero 6'' in 2014.

In 2013, the March 7 issue of The Hollywood Reporter magazine published the ballots of eight different Oscar voters in the Academy.<ref>{{cite web|last1=Feinberg|first1=Scott|title=Oscar Voter Reveals Brutally Honest Ballot|url=http://www.hollywoodreporter.com/race/oscar-voter-reveals-brutally-honest-682957|website=The Hollywood Reporter|publisher=The Hollywood Reporter|accessdate=22 January 2015}}</ref> Of those eight, four voters abstained in the Best Animated Feature category due to inadequate knowledge of the subject. They admitted to not having seen all of the nominations, one person stating “that ended when I was 6.” Such disregard for animated films is often criticized by American animators, who claim that “Hollywood doesn’t care or know the first thing about animated films.”<ref>{{cite web|last1=Amidi|first1=Amid|title=Definitive Proof That Academy Voters Are Ignorant About Animation|url=http://www.cartoonbrew.com/award-season-focus/definitive-proof-that-academy-voters-are-ignorant-about-animation-96680.html|website=Cartoon Brew|publisher=Cartoon Brew, LLC|accessdate=22 January 2015}}</ref>

===Annie Awards===
The Annie Awards are presented each February by the Hollywood branch of the International Animated Film Association for achievements in the fields of film and television animation in the United States. Formed in 1972 to celebrate lifetime contributions to the various fields within animation, the awards started to honor animation as a whole, including current offerings.


* [[All Animation Is Disney]]: This trope runs rampant on Don Bluth's work, and it doesn't stop there.
* [[All CGI Cartoon]]: Started in this decade with both, [[Pixar]]'s films, and TV series ''[[Beast Wars]]'', ''[[ReBoot]]'' and ''[[South Park]]'' (all three airing within the same time period on television to boot).
* [[Animated Adaptation]]: Though this does go back to the previous era, it began to happen more frequently in this era, with unlikely movies such as ''[[Beetlejuice]]'', ''[[Ace Ventura]]'', and ''[[Ghostbusters]]'' receiving their own animated adaptations.
** Animated adaptations of video games were also big at the time, with [[Sat AM Sonic the Hedgehog|mixed]] [[Super Mario Bros Super Show|results.]]
* [[Animation Age Ghetto]]: A sad relic of the previous era. Animation did begin to overcome this somewhat, with the success of more adult cartoons such as ''[[The Simpsons (animation)|The Simpsons]]''.
* [[Animation Bump]]: '''IN ♠ SPADES.'''
* [[Arch Enemy|Arch-Competitor]]: [[Don Bluth]] to Disney from about the release of ''An American Tail'' until ''All Dogs Go To Heaven'' was beaten by ''The Little Mermaid'' at the box office (after which Bluth stopped posing a real threat to Disney, arguably due to the departure of Steven Spielberg).
* [[Award Bait Song]]: A staple of animated films of this era.
* [[Conspicuous CG]]: In some of the 2-D movies from the late '80s and early '90s, it just looked weird when they tried to integrate computer animation because CG technology wasn't advanced enough yet. See the beginning of ''[[Thumbelina]]''.
* [[Direct to Video]]
* [[Disneyfication]]
* [[Disney Acid Sequence]]
* [["Everybody Laughs" Ending]]: Was still used A LOT during the '80s, though it stopped being taken seriously and played straight at some point during the '90s.
* [[Follow the Leader]]: The mentality of many of Disney's competitors during this era. Most of them failed miserably, though.
* [[George Lucas Throwback]]: Rampant. ''[[The Little Mermaid]]'' was designed to be just like the old Disney animated musicals, ''[[Tiny Toon Adventures]]'' and ''[[Animaniacs]]'' were inspired by the Warner Bros. cartoons in the [[Golden Age of Animation|Golden Age]], [[Genndy Tartakovsky]] and [[Craig McCracken]] frequently threw back to 70s/80s anime and superhero shows (and at some points drifted into [[Affectionate Parody]] territory), [[John Kricfalusi]] threw back to [[Tex Avery]], and so on.
* [[Ink Suit Actor]]: Happened quite a lot in Disney's movies during this period, such as the Genie in ''[[Aladdin (Disney film)|Aladdin]]'' basically just being [[Robin Williams]], only blue and a [[Reality Warper]].
* [[Licensed Game]]: This trend would explode with the NES, and it continues to this day. Nearly any cartoon that has ever become famous has received a video game adaptation.
* [[Limited Animation]]: Not quite as present as in the dark age, but shades still existed throughout this era.
* [[Live Action Adaptation]]: Just as movies were being adapted into animated series, the inverse was also happening more frequently.
* [[Off-Model]]: Despite somewhat better animation, this still ran rampant throughout. The fact that literally everyone in North America and Japan were outsourcing did not help matters either.
* [[Parental Bonus]]
* [[Prime Time Cartoon]]
* [[Recycled: the Series]]
* [[Revival]]
* [[Saturday Morning Cartoon]]: Though by no means did they end during the Renaissance (there are still a few around today), this was the last animation era in which Saturday Morning Cartoons on network TV were still big contenders.
* [[Serkis Folk]]: Disney's first all CG character was the carpet from ''[[Aladdin (Disney film)|Aladdin]]''. From there [[Serkis Folk]] would become increasingly more common, as traditional animation declined.
* [[Shout-Out]]: There were many shout outs to classic cartoons. ''[[Who Framed Roger Rabbit?]]'' was basically one long [[Shout-Out]].
* [[Spinoff Babies]]
* [[The Movie]]: Many cartoon characters both old and new, such as ''[[Tom and Jerry: The Movie]]'', ''[[Felix the Cat]]'', ''[[Space Jam|Looney Tunes]]'', ''[[A Goofy Movie|Goofy]]'', the ''[[Teenage Mutant Ninja Turtles (film)|Teenage Mutant Ninja Turtles]]'', ''[[Transformers: The Movie|The Transformers]]'', ''[[The Flintstones]]''. and others, got their own movies during this period, some of which vary in quality, but tended to usually be quite bad.
* [[Thick Line Animation]]: Popularized by the success of ''[[Dexter's Laboratory]]'' and [[The Powerpuff Girls]], this style caught on towards what many may consider the end of the renaissance. Nowadays nearly every western television cartoon that comes out has this style, if it isn't trying to look anime.
* [[Toilet Humor]]: Became increasingly more commonplace in the 1990s, especially with [[Gross-Out Show]]s like ''[[The Ren and Stimpy Show]]''.
* [[Too Good to Last]]: Even more so than the Golden Age.
** Can also apply to [[Warner Bros]]. and [[DreamWorks]] 2-D animated films.
* [[We're Still Relevant, Dammit!]]: The animation industry as a whole during this period. And boy did they prove it.


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Latest revision as of 22:51, 2 June 2023


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    /wiki/The Renaissance Age of Animationwork
    A sampling of influential animation from this era.[1]

    The return of animation to a point of artistic respect. At first The Dark Age of Animation persisted -- Limited Animation was still the rule on television. The Disney Animated Canon came close to ending for good when The Black Cauldron, intended to be the stunning debut of a new generation of animators, didn't impress just-arrived company executives Michael Eisner and Jeffrey Katzenberg; they recut it and it proceeded to tank at the box-office. Merchandise-Driven shows/specials such as He-Man and the Masters of the Universe, Strawberry Shortcake, Care Bears, and The Transformers ruled 80s television animation and had parents' groups up in arms about children watching glorified toy commercials (commercials that were extremely split between gender lines at that).

    Fortunately, things got better.

    As early as 1980 a Japanese Animation studio called Tokyo Movie Shinsha (Presently TMS Entertainment) sowed the first seeds that would eventually lead to the full-blown renaissance of animation when they teamed up with French company DiC in order to fund Ulysses 31. The show worked, and it served as a precursor which eventually led to the start of this age of animation (TMS did try to get out of The Dark Age of Animation as early as 1971 with Lupin III series 1 but nothing worked until Ulysses 31. Lupin III series 2 did do well, but it did not bring the industry out of the dark ages). TMS continued working with Dic until 1984 when two of their staff members, Tetsuo Katayama and Shigeru Akagawa, left TMS to found KKC and D Asia; but even after that TMS was still making the industry better, with their own productions like The Blinkins, Mighty Orbots, and Galaxy High, and with shows like The Wuzzles, Adventures of the Gummi Bears and DuckTales which were done in collaboration with Disney, ultimately bringing quality animation to television for the first time ever. TMS were practically the sole producer of quality animation (and to a lesser extent, Studio Ghibli) until a man named John Kricfalusi teamed up with Ralph Bakshi to produce Mighty Mouse the New Adventures, a show that helped bring back old school, insane "cartoony cartoons". This team up did not last long as John K went solo to do The Ren and Stimpy Show for Nickelodeon. TMS stopped working with Disney after Motoyoshi Tokunaga founded Walt Disney Animation Japan, and then came TMS's golden age, when the studio was working with Warner Bros to produce shows like Tiny Toon Adventures, Batman: The Animated Series and Animaniacs. TMS's last major production in this era was Batman Beyond: Return of the Joker.

    Outside of TMS, Disney defector Don Bluth started making movies with 1982's The Secret of NIMH, pushing for a return to the rich classical style of The Golden Age of Animation; while it was not a blockbuster, it quickly became a Cult Classic. It attracted the attention of no less than Steven Spielberg, which led to Bluth's directing the successful An American Tail and The Land Before Time for Amblin Entertainment. Don Bluth would both rise to prominence and fall during this period, but his collaboration with Steven Spielberg proved to be the first real challenge Disney had ever faced in the animated film department, at least since the Fleischers were in business.

    The Disney animation unit was not shuttered after all after the failure of The Black Cauldron, mainly due to the modest success of The Great Mouse Detective. After the threat from Bluth and Amblin though, Disney frantically stepped up its game and rallied with Oliver and Company, which was another modest success. Their newly-established, adult-oriented Touchstone Pictures label co-produced—with Amblin Entertainment, as it happened -- Who Framed Roger Rabbit?, a live-action/animated fantasy that also served as a Massive Multiplayer Crossover of Golden Age characters and was the box-office sensation of 1988. And starting with The Wuzzles but busting loose with DuckTales, Disney launched many successful animated TV shows (first, as mentioned, alongside TMS). This successfully raised the stakes for the format with dramatically improved production standards in both animation and writing, eventually prompting Disney's rivals to improve their own to compete, to the medium's benefit.

    In 1989, Disney brought out their first animated canon film based on a fairy tale in 30 years. The Little Mermaid, a musical that refreshed the old formulas of yore, was a surprise sensation at the box office—at last, they were well and truly back in the game. While the following year's The Rescuers Down Under was a financial disappointment, Beauty and the Beast (the first animated film ever to receive a Best Picture Oscar nomination), Aladdin, and The Lion King were even bigger hits than Mermaid. In fact, some people argue that this era should have been called the Disney Renaissance, since they were the most successful animation studio during this era and had the most consistent track record in terms of hits.

    By the end of The Nineties, rival studios had launched their own feature animation units, most notably DreamWorks. However, most of them found that the market was still largely trapped in the All Animation Is Disney in terms of traditional animation and most of the attempts failed miserably, or fell victim to Disney's aggressive marketing such as rereleasing The Lion King so it could crush the rival, The Swan Princess, in 1994. Even Don Bluth was forced to ape Disney with films like Anastasia, though his attempt to break out with Titan A.E. failed and sunk his career. However, Dreamworks Animation, after enduring the underperformance of their traditionally animated films like The Prince of Egypt, noticed that their small computer animated film, Antz did fairly well and suggested that other animation techniques could be the answer. So, they made a deal with the hailed British Stop Motion company, Aardman Animations, who helped show DA that the way forward is to find their own voice and style in the next age.

    Warner Bros. had its own revival, via television. Several Spielberg and TMS produced efforts brought Looney Tunes-style comedy into the 1990s; Tiny Toon Adventures and Animaniacs were the most successful. Much of the crew from these shows went on to launch the DC Animated Universe with Batman: The Animated Series in 1992. This time, Disney eventually aped them with a cult dark action series of their own, Gargoyles, created by Greg Weisman, even if they eventually mishandled it badly.

    All things considered, the renaissance of television animation in North America did not really begin until 1987 with Mighty Mouse the New Adventures and didn't truly take off until the early '90s (the relatively few quality animated series of the '80s were the expection, not the rule), as opposed to animated movies which had a general rise in quality already during the late 1970s. However, in all fairness, it should probably be mentioned that many of the decried television cartoons of the '80s, that adult animation fans viewed as suffering from a general lack of quality (especially in regards to the writing department), were obviously still very entertaining to their kid demographic. This is evidenced by the fact that several of them proved so popular among juvenile audiences that they became huge pop culture phenomenons that are well remembered to this day. Examples of these includes the aforementioned '80s commercial shows as well as G.I. Joe, My Little Pony, Jem, Thundercats and many more. Another trend of '80s TV animation besides "toy commercial shows" were that many established franchises received Animated Adaptations, including Dragon's Lair, The Real Ghostbusters, ALF, and Beetlejuice.

    Adult aimed animation finally came back to television during the renaissance age. The Simpsons became a full-fledged series in 1989 and went on to become probably the most critically acclaimed television cartoon series of all time, and MTV caused a stir with Mike Judge's Beavis and Butthead. MTV, of course, was cable—and from here came the last great progress that cemented the renaissance: the rise of cable television.

    Kid-centric cable networks such as Nickelodeon and Cartoon Network started with reruns and repackagings of cartoons from earlier eras, as well as syndicated fare (as did the USA Network's Cartoon Express block; this was also the modus operandi of the emerging home video market) but moved on to create their own quirky shows during the '90s. The former launched the "Nicktoons" brand with Doug, Rugrats, and The Ren and Stimpy Show, while the latter had hits like Dexter's Laboratory and The Powerpuff Girls that went by the moniker "Cartoon Cartoons". The latter's name was eventually dropped, however, as 2002's Codename: Kids Next Door was the last show to use the Cartoon Cartoon label.

    All in all, this era did a good job of at least brushing away the worst aspects of the Dark Age. Parental Bonus was back, quality had soared, and profits were high. Anime also found headway in the U.S. in this period with Robotech becoming a cult favorite with its audacious flouting of contemporary North American TV animation conventions to present a sweeping military SF saga that made homegrown fare like G.I. Joe look so timid and vapid. After that Sailor Moon, Dragon Ball, Neon Genesis Evangelion, Pokémon began to make their presence on TV and home video. In theatres, anime made its own splash with the harrowing cyberpunk ultraviolence of Akira and while the Western world finally was presented with the genius of Hayao Miyazaki with his classic films like the intelligently charming Kiki's Delivery Service and the grand, profound fantasy drama Princess Mononoke.

    This is also the era that began the rise of computers in animation, riding the wave of the digital revolution that brought affordable PCs to the masses in the 1980s. Disney employed CG for major parts of their films starting with The Rescuers Down Under, and by Beauty and the Beast had refined it considerably (the backdrop of the ballroom scene was very much Conspicuous CGI, as are the stampede from The Lion King and the crowd scenes in The Hunchback of Notre Dame). In 1994, the first completely 3-D CG TV series, ReBoot, came out of Canadian studio Mainframe Entertainment and premiered on ABC in the USA. And 1995 brought the first all 3-D movie and the one that launched Pixar into the spotlight and a position to drive the future of the animation industry: Toy Story.

    Depending on who you ask, the deterioration of this era began somewhere towards the end of the 1990s and the early 2000s. The seeds may have been sown in 1995, when Disney distributed Pixar's Toy Story. It was a huge hit both critically and commercially...but Disney's traditionally animated entry for the year, Pocahontas, did well enough financially but also disappointed many viewers. Disney's increasingly formulaic approach to feature storytelling -- "I Want" Songs, wacky sidekicks, pop culture jokes, etc. -- in the wake of its early-'90s hits, resulted in films that strived to include more adult themes/stories yet couldn't lift themselves out of the worst aspects of the Animation Age Ghetto when it came to content. Disneyfication became a dirty word as critics accused them of whitewashing/dumbing down history and classic literature/mythology. (The increasing amounts of merchandise tied into these films didn't help matters.) That said, while these films were considered inferior to their predecessors, only one, the aforementioned Pocahontas, was a critical failure - at a mediocre 56% on Rotten Tomatoes, it's the only real critical failure of the Disney Renaissance. Meanwhile, the entries that were relative box office failures - The Hunchback of Notre Dame and Hercules - were modestly well-received by said critics (at a decent 73% and a good 83% on Rotten Tomatoes, respectively), who considered them improvements over the preachy and pretentious Pocahontas - Hunchback has even been Vindicated by History recently to the point that it's a Dark Horse candidate for the Magnum Opus of the Disney Renaissance. Mulan and Tarzan were even viewed as coming close to the earlier works (at 86% and 88%, respectively). Rival studios' Disney-esque efforts were usually pale imitations at best—consider Don Bluth's work post-All Dogs Go to Heaven, The Swan Princess, etc. -- and often even worse when it came to Disneyfication, culminating in two Italian animated features that turned the Titanic disaster into Happily Ever After musicals. The absolute nadir of the trend, at least as far as wide release animated films go, was Warner Bros. Quest for Camelot - sadly, this film outdid far superior works by Warner Bros. such as the Ghetto-busting The Iron Giant and Cats Don't Dance financially, even as critics savaged it. One could even pin Quest For Camelot as being one of the films that led to the eventual downfall of the Renaissance Age.

    Perhaps worst of all, Disney started producing direct-to-video sequels, prequels, and/or interquels to most of their Modern Age films via their television animation units, which sold well but didn't touch the quality of the real things. The sales were so good that even Golden Age and Dark Age efforts were given this treatment, to the increasing horror of adult Disney fans. It can be argued that the "cheapquels" led to a fatal dilution of the Disney brand name, causing audiences to take less interest in their newer animated canon efforts. And when rival studios (particularly MGM and Universal Studios) started doing the same thing with films they owned the rights to, video stores were glutted with unwanted, unworthy sequels to everything from The Secret of NIMH to The Swan Princess. Before this era sequels were rare if not non-existent. It's one reason the Renaissance, like every other period in animation history, is a bit of a mixed bag.

    Also, in an ironic twist, the successes of animation and children's programming on cable helped to wound animation on broadcast TV, killing the weekday animation block outright. As animation was an expensive medium at the time, increasing competition led to a greater fragmenting of the audience. With smaller audiences for each network, plus increasing restrictions on advertising content in children's programming (daytime animation still got redlined into the Ghetto), animation blocks became increasingly less profitable. The twin developments of a fracturing audience and animation's move to cable (and needing to make do with cable's smaller budgets), led to declines in animation quality. Work was outsourced to overseas studios. computer coloring eventually replaced ink and paint, and soon Flash made inroads as an animation tool.

    For this era's successor, see The Millennium Age of Animation.


    Characters/Series/Films that are associated with this era



    Real Life People Directly Involved With This Era


    Real life people who are directly influenced by this era

    • Jerry Beck and Amid Amidi. Animation historians, writers on 'Art Of' and other animation novelty books, and bloggers of the industry-popular Cartoon Brew.
    • Doug Walker, aka The Nostalgia Critic. Much of what he reviews exposes the somewhat worse aspects of some of the animation to come out of this era, and frequently includes gags referencing such cartoons.



    Tropes Associated With This Era

    1. In order: Fievel from An American Tail, Ariel from The Little Mermaid, Butthead and Beavis from--take a guess--Beavis and Butthead, Buster Bunny and Babs Bunny (no relation) from Tiny Toon Adventures, Unit 01 from Neon Genesis Evangelion, and Buzz and Woody from Toy Story.
    2. around the time DBZ was getting dubbed - 1995/1996