Thank You for Smoking/YMMV

Acceptable Targets: Politicians and lobbyists, naturally.
Crazy Awesome: Jeff, the movie producer. Best shown by this quote, in response to Jeff calling Nick at four in the morning:

Nick: Jeff, when do you sleep?
Jeff: Sunday.

Designated Hero: Nick.
Do Not Do This Cool Thing: Practically Nick's M.O. He tries to give the appearance of not wanting people to smoke but his job depends on it, and his idea to put smoking in movies hinges off it.
- Though interestingly, no one in the film itself actually smokes, which may be an attempt by the makers to avert this.
Hilarious in Hindsight: In the previous film Katie Holmes appeared in before this, Batman Begins, she portrayed Rachel Dawes, the Love Interest of the title character. In this film, her character, Heather, has a sexual relationship with Nick, portrayed by Aaron Eckhart. Eckhart would later go on to portray Harvey Dent in The Dark Knight, involved in a relationship with Rachel Dawes (though this time round portrayed by Maggie Gyllenhaal).
- The "POISON" packaging that the characters work so hard to prevent? Similar packaging was put into effect less than a year later in Australia. Not much has changed.