View source for In-Universe Marketing

{{Useful Notes}}
{{cleanup|As per [[Topic:Wzscjkf8wzcjmnb1|this discussion]], this page has a misleading name and a confusing description. Work is needed, but needs to be discussed on the Talk page first.}}
A particular form of [[Viral Marketing]].

You have a science fiction movie coming out. What can do you do to promote it that goes that extra mile?

You do '''In-Universe Marketing''', which is actually ''out-of-universe'' marketing - take something from in the universe and turn it into a Real Life thing. (If it's a physical thing, [[Defictionalization]] is required.) You post "found" documents from within the universe. A [[Watchmen (film)|"NBS Nightly News" broadcast from 1972 in your world]]? Great. [[Idiocracy|Advertising a drink from your setting]]? Yup. [[Suzumiya Haruhi|Showing a half hour of dull security camera footage with maybe thirty seconds of profoundly disturbing stuff going on]]? Perfect. [[Twin Peaks|The diary of one of the characters, with pages torn out]]? [[Crunchtastic|Synergylicious!]]

Websites that use In-Universe Marketing are usually [[Logging Onto the Fourth Wall]].

Supertrope to [[Alternate Reality Game]] (in that there is no 'game' in most In-Universe Marketing, per se; rather, all there is is the advertising).

Not all [[Viral Marketing]] qualifies as In-Universe Marketing; the product being advertised must be fictional, and the "found" document must be set in said universe.

{{noexamples|Examples should go under [[Viral Marketing]] instead.}} (Debatable, since "Not all [[Viral Marketing]] qualifies as In-Universe Marketing"... and the debate is taking place [[Topic:Wzscjkf8wzcjmnb1|here]].)

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[[Category:{{PAGENAME}}]]
[[Category:Advertising Tropes]]
[[Category:Show Business]]