Ascended Meme: When the Rock returned to the WWE, he called John Cena a "great big bowl of Fruity Pebbles". Not long after, General Mills made a marketing deal with John Cena for...you guessed it, Fruity Pebbles.
Even better, Rock will compete in a match at Wrestlemania 28 against....John Cena!
AND WON!
Non Sequitur Scene / What Happened to the Mouse?: On the night The Rock was revealed as the host of Wrestlemania 27, the last thing we saw before we went to the commercial break preceding the Rock's appearance was a limo pulling up out back, its door opening, and the camera panning low so that all we could see coming out of the limo is what appears to be the feet of a woman wearing high heels, assumed by the commentators to be the host. Of course it wasn't the host. And she was never seen again. Err, OK...
Doing It for the Art: He didn't need the money to come back to the WWE. His Wrestlemania 28 feud with John Cena came at a time with no movie to promote (Journey 2 was released prior to Elimination Chamber, too late to generate any real box office bump; G.I. Joe still being months away). He showed his goosebumps to the camera while in the middle of the ring during a RAW episode. If you were someone who thought The Rock wanted nothing to do with wrestling ever again (a popular sentiment on the IWC once "The Rock" was dropped from his name for a few years), The Rock promptly laid the smackdown on your candy-ass notion.
Fandom Rivalry and Foe Yay: With John Cena's fans at present. WWE's trying to play this up for all it's worth.
In February 2012, The Rock cut a promo for 15 minutes STRAIGHT about John Cena. The Rock topped that in March 2012 with a series of "History Lessons" in and around Boston trashing Cena. This rivalry has gone off and on for a year, and it's safe to say some people got sick of it months ago. To his credit, the "History Lessons" were pretty funny. More interesting is that Cena is not the instigator in most cases. If that's not Foe Yay, this troper is not sure what is.
Fan Nickname: The Dwayne, following Johnson's moving away from his wrestling past (including the move to stop having "The Rock" included in his movie credits).
Or Dwayne-the-Rock Johnson, said as if it's part of his real name.
Villain Decay: During his "Corporate Champion" run, The Rock was probably at his most vicious, as he had brutal brawls with Mankind and even brutally beat him with a chair at the 1999 Royal Rumble, and at one point threw Stone Cold Steve Austin off a bridge. During his Hollywood heel run, however, he was a far more comedic and cowardly heel and he was the hammiest he had ever been in his career, which says a lot, which lead to him turning face again after only a couple of months]]. Justified as the Rock had been the company's biggest face for years at that point, and the turn was only in response to fans turning on him over him constantly leaving to film movies(despite the internet claiming that it was because fans were tired of him being a face, this was clearly not the case as only got booed on 2-3 occasions prior to his turn, and once was because he was facing Hulk Hogan, and they went back to cheering Rock after the match was over). Rock still managed to get victories over Hulk Hogan and Stone Cold Steve Austin during his hollywood run though.
