View source for Sega

{{creator}}
[[File:sega_2505.png|frame|[[Catch Phrase|SE-GA!]]]]

{{quote|'''W E L C O'''
'''M E T O T'''
'''H E N E X'''
'''T L E V E L'''|US Slogan, 1992-1995}}

Once upon a time, Sega, a big arcade video game company, was part of the "[[Rule of Three|Big Three]]" console developers, its main competition being [[Nintendo]], and later Sony Computer Entertainment (with the introduction of the [[PlayStation]] in 1994/1995). The company was created in the mid-[[The Fifties|fifties]] in Hawaii as "'''Se'''rvice '''Ga'''mes," a creator and distributor of redemption games designed for overseas markets. As a result of these origins, most of their games are designed for an international market (and as a side result, this is also why they contain a lot of Engrish and spotty English voice work across all versions.)

Sega found some of its greatest success with the [[Sega Genesis|Sega Mega Drive/Genesis]] during the 16-bit era, and a marketable mascot in [[Sonic the Hedgehog]] provided a perfect rival for Nintendo's [[Super Mario Bros.|Mario]]. However, a string of questionable marketing decisions with subsequent consoles eroded its star power, and eventually led it to pull out of the console business entirely, after the [[Too Good to Last]] [[Dreamcast]] sold below expectations.

Still, Sega has remained a major player in the game development world (though not quite what it once was) by shifting to third-party game development for all of the current-generation consoles and handhelds. Ironically, Sega now publishes ''[[Sonic the Hedgehog]]'' games for [[Defeat Means Friendship|play]] on [[Nintendo]] ([[Multi Platform|and other]]) hardware.

They are also the owners of animation studio [[TMS Entertainment]] (and by extension, [[Koko Enterprises]]/Dong Yang Animation, [[Seoul Movie]] and [[Mizo Planning]]) since 1995.

See also [[Platinum Games]] and [[Sonic Team]], two of their best-known subsidiaries.
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== Consoles: ==

* [[Sega Master System]]
* [[Game Gear]]
* [[Sega Genesis]]
* [[Sega Saturn]]
* [[Sega Dreamcast]]
* [[Other Sega Systems]]

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{{examples|Notable games and franchises released by Sega:}}
* ''[[After Burner]]''
* ''[[Alex Kidd]]''
* ''[[Alien vs. Predator]]'' (2010 game)
* ''[[Alien Storm]]''
* ''[[Alien Syndrome]]''
* ''[[Altered Beast]]''
* ''[[Amazing Island]]''
* ''[[Bayonetta]]'' (the [[Play Station 3]] version was coded by Sega)
* ''[[Billy Hatcher and the Giant Egg]]''
* ''[[Bonanza Bros]]''
* ''[[Border Break]]''
* ''[[Buck Rogers Planet of Zoom]]''
* ''[[Bug!]]!''
* ''[[Burning Rangers]]''
* ''[[Castle of Illusion]]''
* ''[[Chu Chu Rocket]]''
* ''[[The Conduit]]''
* ''Congo Bongo''
* ''Crack Down''
* ''[[Crazy Taxi (series)|Crazy Taxi]]''
* ''Crush''
* ''[[Daytona USA]]''
* ''Decathlete''
* ''[[Dragon Force (video game)]]''
* ''Dynamite Deka'' (also known as ''Die Hard Arcade'' and ''Dynamite Cop'')
* ''[[Ecco the Dolphin (series)|Ecco the Dolphin]]''
* ''[[F-Zero]]'' (with [[Nintendo]], from ''GX'' and onwards)
* ''[[Fantasy Zone]]''
* ''[[Fighters Megamix]]''
* ''[[Fighting Vipers]]''
* ''[[Flicky]]''
* ''[[Football Manager]]''
* ''[[Golden Axe (series)|Golden Axe]]''
* ''Hang-On''
* ''[[The House of the Dead (series)|House of the Dead]]''
* ''[[Infinite Space]]''
* ''[[Initial D Arcade Stage]]''
* ''[[Jet Set Radio]]''
* ''[[Kenseiden]]''
* ''[[Kingdom Conquest]]'' -- for iOs.
* ''[[Laser Ghost]]''
* ''Last Bronx''
* ''[[The Lucky Dime Caper]]''
* ''[[MadWorld]]''
* ''[[Mario & Sonic at the Olympic Games|Mario and Sonic at the Olympic (Winter) Games]]''
* ''[[NiGHTS Into Dreams]]''
* ''[[The Ocean Hunter]]''
* ''[[Out Run]]''
* ''[[Panic!]]!!''
* ''[[Panzer Dragoon]]''
* ''Penguin Land''
* ''[[Phantasy Star]]''
* ''[[Pole no Daibouken]]''
* ''[[Vocaloid|Project Diva]]'' <ref>Miku even does the SE~GA [[Catch Phrase]]!</ref>
* ''[[Puyo Puyo]]'' (since 2001)
* ''[[Quackshot]]''
* ''[[Rez]]''
* ''[[Ristar]]''
* ''[[Ryu ga Gotoku]]'' (a.k.a. ''Yakuza'' in North America)
* ''[[Sakura Taisen]]''
* ''[[Sands of Destruction (video game)|Sands of Destruction]]''
* ''[[Segagaga]]''
* ''[[Sega Rally]]''
* ''[[Sega Superstars]]''
* ''[[Shenmue]]''
* ''[[Shining Series]]''
* ''[[Shining Force]]''
* ''[[Shinobi (series)|Shinobi]]''
* ''[[Skies of Arcadia]]''
* ''[[Sonic the Hedgehog]]''
* ''[[Space Channel 5]]''
* ''[[Space Harrier]]''
* ''[[Spiral Knights]]'' (co-production with Three Rings Design<ref>which was purchased by Sega late in 2011</ref>)
* ''[[Streets of Rage]]''
* ''Super Monaco GP''
* ''[[Super Monkey Ball]]''
* ''[[ToeJam & Earl|Toejam and Earl]]''
* ''[[Total War]]'' (from ''Spartan: Total Warrior'' onward)
* ''[[Valkyria Chronicles]]''
* ''[[Vanquish]]''
* ''[[Vectorman]]''
* ''[[Virtua Cop]]''
* ''[[Virtua Fighter]]''
* ''Virtua Racing''
* ''[[Virtual On]]''
* ''[[Wonder Boy]]''
* ''World Series Baseball''
* ''[[Zaxxon]]''

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{{creatortropes}}
* [[Always Second Best]]: Since the time of SG-1000, SEGA seems to always struck in second place behind [[Nintendo]], with occasional third or worse place in some situation ([[PlayStation]] and [[PlayStation 2]] era, as well as the classical [[Console Wars|Console War]] in Japan, where the [[TurboGrafx-16]] actually outsold the Genesis.)
* [[Console Wars]]: The [[Sega Genesis]] vs. SNES war is possibly the most famous one of them all.
* [[Iconic Logo]]: In fact, [[Sonic the Hedgehog]] was [[What Could Have Been|originally]] going to be a lighter shade of blue, but he was given a darker shade in order to match him up with the logo's.
* [[Logo Joke]]: Before the arrival of the [[Sega Saturn]], nearly ''every single game'' booted up with the [[Iconic Logo]] appearing onto the screen, with elements of the game the system's playing usually interacting with the logo or the screen it appears on in some way. [http://www.whipassgaming.com/genesisreviews/specialprojects.htm Here's a list of them all].
* [[Mascot]]: Formally [[Alex Kidd]]. Now, it's [[Sonic the Hedgehog]].
** [[Mascot with Attitude]]: [[Sonic the Hedgehog]], the [[Trope Maker]] by which all others are [[Follow the Leader|based]] [[Fountain of Expies|on]].
* [[Title Scream]]: Read the caption below the image. First heard in Japanese Sega commercials, it was most famously used internationally at the start of all the major [[Sonic the Hedgehog (video game)|2D]] ''[[Sonic the Hedgehog 2|Sonic]]'' [[Sonic 3 and Knuckles|games]]. ([http://www.youtube.com/watch?v=3tvHW6w7rsE&feature=related Here's the Sonic 3 & Knuckles version].) Variations on the scream can also be heard on start-up of ''[[Panic!]]'', all the ''Project Diva'' games and ''[[K-On!]]! Houkago Live!''.
* [[Take That]]: Their entire advertising campaign throughout their console years famously consisted of lobbing [[Take That|Take Thats]] at competing consoles.

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[[Category:Video Game Companies]]
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[[Category:Japanese Games]]