View source for Mad Men/Recap/S3/E01 Out of Town

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It's April 1963, and Sterling Cooper is now owned by the London firm Putnam Powell and Lowe, who have made Lane Pryce the head accountant (not to be confused with the head of accounts, more on that below). Pryce is charged with laying off 1/3 of the firm's workforce, which means the head of accounts, who promptly goes on a rampage through the office.

Lane puts Pete Campbell ''and'' Ken Cosgrove in charge of accounts, hoping that one of them will stand out; while Don and Sal are sent to Baltimore to start a new campaign for London Fog. From this we learn that (1) London Fog is an American company, (2) and the fog in London isn't fog at all, but an early variant of smog. While in Baltimore, Don attempts to have sex with a stewardess and Sal attempts to have sex with another man, possibly for the first time. This is interrupted when the fire alarm goes off, and Don catches Sal in the act whilst making his way down the fire escape.

On the flight back to New York, Don leans in to give Sal his new slogan for London Fog: ''Limit Your Exposure.'' The message is clear.

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=== This series contains examples of: ===

* [[Coitus Interruptus]]: Doubly so.
* [[Flash Back]]: To Dick Whitman's birth and its circumstances.

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[[Category:Recap]]
[[Category:Mad Men]]
[[Category:Mad Men/Recap]]