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{{quote|''"[[Blog|Weblogs]]? Been there, done that. [[Facebook]]? It's full of kids. [[Twitter]]? That's so 2006, darling. No, the smart thing to be doing online these days is tumblelogging, which is to weblogs what text messages are to email - short, to the point, and direct."''
|[https://www.telegraph.co.uk/technology/3354258/Dont-think-about-it-just-write.html ''The Daily Telegraph''], 23 Aug 2007}}
{{quote|World's first digital [[Talkative Loon|insane asylum]].|The top definition for the site on [[Urban Dictionary]] as of 2 February, 2024}}
'''tumblr''' is a "short-form" multimedia blogging platform. A favored stomping ground of college-age hipsters, amateur photographers, graphic artists, and people who just felt like making one, it's far less text-rich than other blogging sites. Users tend to collate pretty images and memes from around the internet on their tumblogs, with most memes also being popular on [[4chan]] at the same time. They can also follow one another and reblog or like one another's posts, a system that encourages popularity contests. Themed tumblogs abound, from [http://fuckyeahdioramas.tumblr.com/ Fuck Yeah, Dioramas!] to [http://lesbianswholooklikejustinbieber.tumblr.com/ Lesbians Who Look Like Justin Bieber] to [http://quotemadness.com/ QuoteMadness]. Many publications, companies and creators have an official tumblog.
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Jeff D'Onofrio himself quietly left tumblr in January 2022, apparently having learned humility from his role in turning tumblr from an internet juggernaut to a penny-ante has-been social media site. According to [https://www.theatlantic.com/technology/archive/2022/02/tumblr-internet-legacy-survival/621419/ an interview with ''The Atlantic'' magazine] given several weeks earlier, he had offered the hope of modernizing tumblr and somehow restoring the NSFW content, but almost immediately afterward the site turned around and banned even more hashtags than before -- including such innocuous tags as "#selfie", "#girl", "#sad", and "#me" (!) -- in its newest round of cracking down on unwanted adult content. D'Onofrio left (whether he was fired or resigned is unclear) just a couple weeks later.
Two years later, tumblr continues to circle the drain. In July 2023, D'Onofrio's successor Matt Mullenweg admitted that [https://techcrunch.com/2023/07/12/tumblr-is-losing-30m-each-year-ceo-says/ tumblr loses $30 million each year]; in November of 2023 he [https://techcrunch.com/2023/11/10/automattic-ceo-matt-mullenweg-details-tumblrs-future-after-re-org/ reassigned almost all of tumblr's staff to other projects within Automattic]. In early 2024, despite supposedly being on a sabbatical, Mullenweg engaged in a nasty and very public spat with a former tumblr user banned from the platform after complaining of transphobic attacks from users and expressing angry frustration with tumblr's moderation team -- in the process alienating more users and fueling a further exodus from the platform, which up to that point had managed to remain trans-friendly.
{{examples|These blogs, stories, and webcomics are or were hosted at tumblr:}}
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* [[Gorn]]: There's quite a few gore blogs for some reason. And by gore, we mean real life gore not movie gore. Though there's tons of that too.
* [[Goth]]: Many of these, [[Perky Goth|perky]] and otherwise.
* [[Homosexual]]/[[Bisexual]]/[[Transgender]]: Extremely well represented on Tumblr, though somewhat less so (at least in terms of adult only content) after Tumblr banned porn, which a lot of the content was represented by to a greater or lesser extent in some sections.
* [[Hipster]]: A lot of the people on tumblr are considered hipsters.
* [[Hypocrite]]: No few responses to D'Onofrio's manifesto pointed out that [[Nazi|Neo-Nazi]] and hate content was
* [[Killing the Goose That Lays the Golden Eggs]]: Verizon's castration of tumblr in 2018: a ham-handed and tone-deaf effort to "sanitize" what was then the Net's largest microblogging site
* [[Lemon]]/[[Lime]]: The entire "citrus scale" [http://xchrononautx.tumblr.com/post/182449594591/nsfw-will-be-tagged-as-lemon-sorta-nsfw-is-lime has been revived] [https://web.archive.org/web/20200328165743/https://deathdaydungeon.tumblr.com/post/182402404968/just-things-i-like-mostly-deathdaydungeon-the as of January 2019] as a way of getting around tumblr's refusal to permit searches on "NSFW", "R18" and other tags formerly used to identify adult content.
* [[Link Blog]]: What tumblogs often become in practice.
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* [[Memetic Mutation]]: "Female-presenting nipples", a bizarre phrase found in the list of banned content, spawned many meme images (along with general derision), ranging from [[A Worldwide Punomenon|pictures of females presenting Naples]] to images of ''male'' nipples allegedly offered for cut-and-pasting over female nipples in potentially banned content.
* [[Moe Anthropomorphism]]: [http://4chanxtumblr.tumblr.com/ Tumblr-tan], who's frequently shipped with Anonymous thanks to the late 2010 drama between the sites.
* [[Munchausen Syndrome]]: Somewhat prevalent on Tumblr, with a lot of users being rather open about self IDing themselves as mentally ill. Often goes hand in hand with open admittance they are not diagnosed by a recognized mental health professional, some are even hostile to the idea that they need this to be believed.
* [[Nipple-and-Dimed]]: The bizarre phrase "Female-presenting nipples" being made so prominent in the list of banned content in 2018.
* [[No Punctuation Is Funnier]]: Ubiquitous.
* [[NSFW]]: At one time one of the largest sources thereof on the Web, it has been explicitly banned as of December 2018 for the specific purpose of making the site friendlier to ''advertisers''.
** After December 17, 2018 the very initialism was effectively banned; searches on "NSFW" simply do not do anything any more.
* [[Only Sane Man]]: [[Political Correctness Gone Mad|Despite]] [[Soapbox Sadie|its known]] [[Straw Feminist|reputation]] (for better or worse), there ''are'' still sizable enclaves that don't go down the same path. It helps as well that
* [[Orwellian Editor]]: The
* [[Political Correctness Gone Mad]]: Sorry [[LiveJournal]], you've lost the crown.
* [[Perverse Sexual Lust]]/[[Rule 34]]: Before December 17, 2018 there were ''LOTS'' of porn blogs, with just about anything to suit your... tastes. After... not so much.
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