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** One Tufty Club book included a strip in which Tufty broke a number of safety rules, and then got out of being punished by ''bribing the grownups with invites to his birthday party''.
* [http://www.youtube.com/watch?v=h-8PBx7isoM This] tremendously moving and effective "Embrace Life" seatbelt PSA from the Sussex Safer Roads Partnership. So many elements are just pitch-perfect: the simple music and dreamlike quality of the visuals grab your attention amidst the din of shouty advertising, the performances of all three actors are spot on (the grimace from the father as he faces the inevitable, the hope from the little girl, and the quiet determination from the mother), the fairy wings on the little girl giving her an angel-like quality, and the sudden violence of the impact shown by the table launching across the room. Unsurprisingly, it's gone viral.
* There was one that traded off [[The Sixth Sense]] which started off looking like an PSA about Child Neglect with a teenager wandering around commenting on how his family didn't notice him anymore, then revealed he was dead having been hit by a car and [https://web.archive.org/web/20110202152624/http://www.dft.gov.uk/think_media/241048/241151/myhouse-low.mpg never noticed].
* In late 2010, the Metropolitan Police released an audio ad featuring the distorted voice of a man screaming abuse at, and then brutally beating his partner. It concluded by asking the listener what they would do if they heard something like that going on next door.
* [[Ewan McGregor]] provided the voiceover for a Transport for London road safety campaign, showing a motorcylist going about his usual routine on the way to work: "The alarm that gets you up for work. The cereal you have for breakfast. The wife you say goodbye to. The road you cycle along ... (Crash!) "The legs you won't be able to use again …"
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