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Compare [[Informed Attribute]], [[Informed Ability]] and [[Creator's Pet]], the last of which is what happens when this goes wrong and the fans just end up ''hating'' the shilled character. May lead to [[Stop Worshipping Me!]] if it's to the person's face and they're more modest. A character who shills himself ''in-universe'' may be a [[Fake Ultimate Hero]] or [[Miles Gloriosus]].
Not to be confused with [[Character Shill]].
{{examples}}▼
▲{{examples}}
== [[Anime]] and [[Manga]] ==
* In ''[[Gundam Seed Destiny]]'' Heine Westenfluss is set up as an ace pilot like Athrun as well as charming and a really nice guy. Unfortunately, he doesn't get a chance to live up to his extreme reputation since {{spoiler|he dies too soon.}}
* Early ''[[The World God Only Knows]]'' shills Haqua as being amazing, but it's actually part of an obvious setup to show that despite how talented she is the only one she's fooling is Elsie. She's been unable to get any results after graduating and is pretty depressed. Eventually, she does end up deserving her reputation.<ref>when you take into account that she's basically a low level supervisor who has just graduated high school and is thus about the equivalent of 18</ref>
* Constantly done with Paul in ''[[Pokémon (
* Inami from ''[[Working!!]]'' gets this from most of the cast whenever the spotlight is on her ([[Romantic Plot Tumor|and that's often]]), with the most coming from Poplar, who won't shut up on how cute Inami is. [[Moe|Though for most people, she's much cuter]]. Presumably, they're trying to make Takahashi, the guy Inami likes, think better of her, but they still overdo it a little. Even the [[Romantic False Lead]] spends more time praising Inami than looking for his [[Long Lost Sibling]].
* Touma, the main character of ''[[
* ''[[Inazuma Eleven]]'' actually managed to subvert this one. When the team first set out to find and meet Fubuki, several characters start discussing rumors about what an amazingly strong and talented person he is, some of which are so over the top (such as "Fubuki the bear-killer") that they're likely parodying this trope. Everyone is quite surprised when they actually meet him and he's nothing like what they expected.
{{quote|
* Played with (and possibly parodied) in the [[El Hazard]] OAV. Princess Fatora is highly praised by nearly every character who talks about her. {{spoiler|When we finally meet her, though, [[Jerkass|one wonders why she was really missed at all.]]}}
== [[Comic Books]] ==
* Happened with Kyle Rayner when he [[Replacement Scrappy|replaced Hal Jordan]] as [[Green Lantern]]. Having folks like [[Martian Manhunter]] and [[Superman]] (not to mention [[Batman]] and Sandman) say what a terrific guy you are, completely unsolicited, led to much eye-rolling even amongst fans of the character, who felt that such shilling validated many complaints that haters of the character had. Luckily, Rayner managed to survive the shilling and [[Rescued
** It's been widely joked that Kyle got shilled ''specifically'' because DC were pissed off that fans (rightfully) saw how [[The Death of Superman]] and [[Azrael]] [[Knightfall|becoming Batman]] were temporary plotlines. DC were deadset that Kyle would stick, hence the shilling. However, Grant Morrison refused to give Kyle the same treatment in [[Justice League of America|JLA]]. Yes, most of the team respected him, but he had to work to really be seen as something more than a rookie. And [[The Flash]] was open about his initial dislike of Kyle and it took a good amount of character development for them to become friends. As a result, Kyle Rayner grew his own crop of decidedly enthusiastic and loyal fans...
* Invoked in [[The Flash]] comics for Barry Allen after his recent return to life. Writer Geoff Johns acknowledged that people who haven't read any story with Barry in it before (basically anyone who started reading comics after the ''[[Crisis
* Occurs in regards to the character of Carlie Cooper in the [[Spider
** Did we mention she resembles the daughter of the guy who pushed [[One More Day]]?
** Miles Morales, the current picture for [[Affirmative Action Legacy]]. All the other characters go and praise his actions, which goes completely against being the successor for Peter Parker (a man the universe enjoys tormenting).
== [[Film]] ==▼
* Mercilessly parodied in ''[[Monty Python and
▲== Film ==
▲* Mercilessly parodied in ''[[Monty Python and The Holy Grail]]'' by Sir Robin's Minstrel, who keeps gushing in song about "Brave Sir Robin" (despite repeated commands to shut up) while Sir Robin is trying to avoid picking a fight, and [[Crowning Moment of Funny|goes on gushing about it]] even after Sir Robin has fled in abject cowardice.
▲{{quote| '''Minstrel''': Brave Sir Robin ran away!<br />
'''
'''
'''Robin''': No!
▲He bravely turned his tail and fled.<br />
▲'''Robin''': No!<br />
'''Robin''': I didn't!
▲'''Minstrel''': Yes, brave Sir Robin turned about,<br />
'''
'''Robin''': I never did!
▲Bravely taking to his feet,<br />
'''
'''Robin''': All lies!
▲'''Robin''': All lies!<br />
▲'''Minstrel''': Oh, bravest of the braaave, Sir Robin!<br />
'''Robin''': I never! }}
== [[Literature]] ==
* This is, more or less, the ''only'' way that the [[Author Avatar|two]] [[Canon Sue|main]] [[
* Parodied and [[Played for Laughs]] in the [[
* Can be pretty much applied to any of the main cast in ''[[Twilight (
==
▲* This is, more or less, the ''only'' way that the [[Author Avatar|two]] [[Canon Sue|main]] [[Ted Baxter|characters]] in the ''[[Left Behind]]'' series ever interact with non-main characters. It's either Buck and Rayford are thinking about how special they are and what a privilege it is for the rest of their unnamed co-workers and friends to associate with them, or it's these unnamed co-workers and friends gushing about them. This can be seen as the authors ignoring the [[Show, Don't Tell]] method of storytelling, merely ''telling'' us how earnest, passionate, and sincere their characters are rather than actually ''showing'' any of these qualities.
▲* Parodied and [[Played for Laughs]] in the [[Discworld (Literature)/The Colour of Magic|first]] [[Discworld (Literature)/The Light Fantastic|two]] ''[[Discworld (Literature)|Discworld]]'' novels. Rincewind is the most incompetent and cowardly wizard on the Disc, even to the point that he can't spell the word right. His companion Twoflower, however, thinks he's the mightiest magician who ever lived. This really gets on Rincewind's nerves, especially when he's going on about what a mighty warrior he is, and all the wizzard wants to do is run far, far away.
▲* Can be pretty much applied to any of the main cast in ''[[Twilight (Literature)|Twilight]]''. We're ''told'' how wonderful Edward and the Cullens are (from Bella's POV anyway), but their actions and behavior throughout the series suggest anything but.
* ''[[How I Met Your Mother]]'' has begun to do this in season 5 with Don. He was introduced as "the guy Robin would inevitably marry," but his subsequent appearances paint him as annoying and flawed. However, once he started showing romantic interest in Robin, he met the group and suddenly Marshall does not stop gushing about him. We don't see their interactions, but Marshall opens by saying that he is "smart, handsome and funny". This is jarring because two episodes ago we were supposed to hate the guy.
** At the same time that was going on, Barney was [[Flanderization|flanderized]] into a supreme womanizer who scored with every girl he hit on...and the rest of the cast inexplicably became his enthusiastic cheerleaders, even though in earlier seasons they'd only kind of put up with it and even expressed occasional disgust at some of Barney's [[Comedic Sociopathy|slimier methods.]] They rooted for Barney every time he hit on a girl, actively helped him out at one point, and celebrated every time he scored (they did a lot of celebrating). It was as if the writers were desperately telling their viewers, "See? See? See how much better Barney is as an exagerated caricature of himself than [[Fan-Preferred Couple|when he was paired with Robin?"]]
* In one particularly glaring example from a first-season episode of ''[[Star Trek:
** Another ''TNG'' example, "[https://web.archive.org/web/20130918001411/http://www.agonybooth.com/recaps/Star_Trek/The_Next_Generation/The_Outrageous_Okona.aspx The Outrageous Okona]", did nothing actually outrageous except taking advantage of his incredibly hyped reputation as a [[All Girls Want Bad Boys|wild maverick man of action]] to get laid. Popular with the ladies, but not with the fans, who largely consider him a joke.
** Second only to Wesley is Will Riker. Picard (who seems to be the official [[Writer
* ''[[Babylon 5]]'' had a [[Lower Deck Episode]] in its last season, featuring a couple of maintenance workers who end up praising new character Captain Lochley and telling her that she was OK in their book. Apparently, both of the two "little guys" were [[Word of God|openly]] [[Author Avatar
* Increasingly, ''[[Glee]]'' treats Will and Finn this
** One of the complaints about the first half of the Season 2 was that this went on a lot with [[Author Avatar|Kurt Hummel]] in spite of sometimes [[Kick the Dog|treating his friends]] [[Jerkass|rather cruelly]]. This culminated in "Furt" which was basically a whole episode of Kurt-shilling. Thankfully they let off on it after that, [[Trapped
** Other characters constantly talk up Blaine as a talented, attractive dreamboat; especially in Season 3.
* In the sixth season of ''[[Bones]]'', for the character of Hannah Burley there is constant reinforcement of her beauty, talent and intelligence. Other popular characters in the show (including Angela) constantly refer to Hannah and Dr Brennan as being "friends", although the scenes depicting their "friendship" seem awkward at best (especially one scene in which Hannah makes Brennan give her her sunglasses). Many fans found it frustrating, and it certainly didn't make the character any more likable.
* On ''[[Degrassi]]'', this happens quite a bit with Mia during Season 8, much to Holly J's (and many fans') annoyance.
** One particularly [[Egregious]] example was in ''Degrassi Takes Manhattan'', when Jay was telling Spinner that Emma wouldn't screw him over like Jane did. [[Sarcasm Mode|Because Emma NEVER cheated on anybody]]. It's especially perplexing that Jay would talk Emma up like this, because a few years ago, she basically ''prostituted'' herself to him. For rubber bracelets.
* Rob in ''[[Survivor]]''. The reunion for Redemption Island was especially terrible, essentially being an hour of "Isn't Rob awesome?" in between talking to Russell and asking if he'd return, or asking if Phillip was that crazy. Many fans cheered just because the worst season of Survivor finally ended, and with the thoughts that Rob would '''''finally go away'''''.
* Lana from [[Smallville]] spent the first several years of the show's run being the girl everyone was in love with; she was Clark's long-term hopeless crush, the object of every villain's twisted affection (so that Clark could rescue her every week or so) and everyone else's bestest friend. All of the praise heaped upon the character couldn't hide the fact that she really wasn't all that amazing, and would often indulge in petty behavior. As the show wore on, her awesomeness [[God Mode Sue|caught up with all the shilling of her when she got a dose of superpowers]]. This made her all the more irritating and she finally left the show in season eight.
* A lot of characters in [[The Wire]]'s third season comment on just how bad and cold Marlo Stanfield is, actually saying that he's "for real". As it turns out, he really is.
* By the latter half of season 2 of ''[[Stargate Universe]]'', Scott's line telling Young, "You are a good commander!" was added to every episode intro, apparently in an attempt to convince the audience of just that. He wasn't.
** Scott himself. He's constantly touted on being a great leader, really gets around and the creators even called him the "Jack O'Neill of ten years ago." Fans countered that the comparison doesn't work because we actually ''like'' Jack.
* NBC's fantasy-police procedural ''[[Grimm]]''. The main character Nick Burkhardt is a Grimm (a group of super-powered humans who supposedly police the supernatural world to keep humanity safe and/or maintain balance between humans and supernaturals), but Nick has no obvious talents or abilities other than being able to see non-humans for what they really are. Yet, every time he encounters a new non-human, they are instantly frightened and intimidated by him because he is a Grimm, and they are in awe of the bad-ass things that Grimms supposedly do (although the audience is never shown this through Nick, nor does the audience ever see any other Grimms in action). Furthermore, Nick's supernatural side-kick Monroe constantly talks him up, although there is seemingly no reason for the praise. To his credit, Nick does seem like a decent cop.
** Actually the reason they're so terrified of him is because Grimms have become [[The Dreaded]] of the Supernatural World. In addition to their reputation, Nick does later [[Took a Level
== [[Tabletop Games]] ==
* ''[[Warhammer
== [[Video Games]] ==▼
▲== Video Games ==
* Here's a fun exercise for Horde players in ''[[World of Warcraft]]'': While leveling to the cap, keep track of the number of NPCs you encounter who refer to Garrosh Hellscream as a master tactician or military genius. This would probably not be so aggravating if he ever actually displayed any of his supposed skill, but usually [[Informed Ability|we're just told about it]] and the times we actually see him in action he's incompetent at best (notably, he sends the player character on a [[Suicide Mission]] in Borean Tundra, and his attempt to ambush the Alliance in Twilight Highlands backfires spectacularly when Deathwing shows up with a fleet of Twilight dragons and wrecks the now-defenseless Horde fleet).
** And to add insult to injury you then incite an insurrection against the Dragonmaw by.....talking about how awesome Garrosh is. It doesn't help matters that the horde introduction is much longer and more interesting than the Alliance's which just has you get in a drunken dwarf's plane and pass out.
* By the time of ''[[
== Visual Novels ==▼
* Played for dark humor during the fifth and sixth chapter of ''[[Umineko no Naku Koro Ni (Visual Novel)|Umineko no Naku Koro Ni]]'' where the narration and everyone keep going on about Erika Furudo. The problem is that there's so much gushing because it's {{spoiler|Lambdadelta's script}} and she's also callous and an incredible bitch. She does end up satisfying her reputation. But she's still a bitch.▼
▲=== Visual Novels ===
▲* Played for dark humor during the fifth and sixth chapter of ''[[Umineko no Naku Koro
== [[Western Animation]] ==
* Owen on ''[[
* [[Played for Laughs]] during the infamous "Poochie" episode of [[The Simpsons]]; when pitching the character, Homer talks about putting extra emphasis on the new character by suggesting that, whenever he's not onscreen, other characters should be asking, "Where's Poochie?" When the episode actually airs, Itchy and Scratchy's very few lines center on how awesome Poochie is.
{{reflist}}
[[Category:Bad Writing Index]]
[[Category:Show, Don't Tell]]
▲[[Category:Character Shilling]]
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