Ore no Imouto ga Konna ni Kawaii Wake ga Nai/YMMV

"Kirino: They [little sisters] look so pure, you just want to protect them, or hold them tight!"
 * Awesome McCoolname: Kirino's literary agent's name is Iori Fate Setsuna. Even Kuroneko states that it is an awesome name.
 * However, novel Fate doesn't like to be called that precisely because it's like a name out of a novel.
 * Ear Worm: The opening theme.
 * Stardust Witch Meruru's theme: Me~rumerumerumerumerumerume~!
 * Fan Dumb: See Internet Backdraft below.
 * Fan Hater: Kirino fans tend to also like Kuroneko for the most part. Kuroneko fans tend to really hate Kirino, which results in Kirino fans hating Kuroneko fans for hating Kirino, despite largely liking Kuroneko themselves. Then you get the Kirino haters who don't much like Kuroneko either...It's as headache inducing as it sounds.
 * Fridge Brilliance: Episode 8 is about a light novel being made into an anime. Ore Imo is a light novel that was made into an anime. In the episode they discuss "making each opening and ending different" and indeed each episode has a different opening and ending. The author also turned down the first offer to make this franchise into an anime. See also Adaptation Decay on this page.
 * Hilarious in Hindsight: The in-universe mahou shoujo anime Stardust Witch Meruru is stated to be intended for girls between five and ten but its predominant fanbase is made up of males in their twenties. Two years later, My Little Pony Friendship Is Magic was released.
 * Internet Backdraft: There was a rumor started that Volume 8 had  which lead to some fans tearing up their novels before they'd even read it. If they had read it however, they would have found that   Red faces all around. Some fans who tore their novel up even went so far as to fix it with sellotape or similar means.
 * Les Yay: Ayase towards Kirino; Kirino's love for little sisters.
 * Memetic Mutation: My (Noun) Can't Be This (Adjective).
 * My Water Can't Be This Refreshing.
 * Even before the anime, this was a meme. Tons of fanart used the phrase and altered in some way to comment on another anime!
 * Why stop at anime? Why stop at FICTION? (warning: NSFW banner ads)
 * Instant Yuuichi Nakamura/Ayana Taketatsu seiyuu joke, add this Memetic Mutation.
 * Moe: Actually a plot point, since it's what turned Kirino into an unlikely fan of H-Games.

"Kyousuke: EROGE ISMY SOUL!"
 * Kirino's deredere moments are often quite adorable, especially in the manga. Of course, all the girls have their moments.
 * Narm Charm: Who could forget this gem:


 * Nightmare Fuel:  Don't mess with   unless you WANT to trigger
 * It's worse in the PSP Visual Novel.  Sweet dreams.
 * manages to outdo even Ayase in an If route of the same Visual Novel, being
 * The Scrappy: Despite being the title character, a number of fans are very put off by Kirino's extremely selfish and Jerkass behavior and that she gets practically everything she wants despite her extremely poor treatment of Kyousuke, who is practically throwing away any chance to be seen as normal for her sake. This reaction tends to vary between fans coming from the anime (where her tsuntsun bad behavior is kicked Up to Eleven), the Light Novel source which is more evenly balanced, and the manga where her words aren't as harsh and her mannerisms are much more deredere in response to Kyousuke's actions.
 * This is actually intentional as even characters in the novel think the same thing, but tend to see the glass half full and that Kirino is, while annoying, still important to them.
 * Like Kirino, she's grown out of this, and her scary moments, when they show up, are always played for laughs or d'awws after the initial conflict is resolved.
 * Ship-to-Ship Combat: One is for Brother-Sister Incest, the other is against. Within the latter groups, there are fans for Kyousuke-Manami (who consider her the most sane and normal of the choices) against fans for Kyousuke-Kuroneko/Ayase/other girls (who are seen as the more interesting choices).
 * Values Dissonance: To a lot of Western viewers, Kirino and Kyousuke's dad could be considered abusive. In addition to being cold to his children, at one point . In addition, Kyousuke's mother has a fairly hands-off approach to child-rearing, although this isn't nearly as controversial. She only steps in when
 * Most people however can say nothing against what's within the spoiler as, to the father, the way Kyousuke took the heat (saying he has been playing siscon H-Games in Kirino's room) smacks of Kyousuke having sexual fantasies towards his sister.
 * What an Idiot!: Kirino, if you hadn't left your eroge in plain sight when leaving for your offline meeting in episode 3, your hobby wouldn't have been endangered by your father walking into your room, and neither you nor Kyouskue would've suffered any injuries (the fact that you nearly attacked your own father with a crystal ashtray probably provoked him to assault you regardless).