Wizards of Waverly Place/Fridge

Fridge Brilliance

 * In the beginning of Captain Jim Bob Sherwood, Justin tells Alex he doesn't use email because spam tries to sell him vitamins, and Alex seems quite amused to find that Justin ordered some. It was an obvious 'male enhancement' joke. The brilliant part comes when you realize Justin has confessed to Alex how insecure he is during the movie.
 * Future Harper. So many throw away lines end up becoming major plot points.
 * One might think the writers dropped the ball when Dwayne Johnson, delivered the line "Acting is my first and only job.", forgetting that he got his starting in Professional Wrestling...that is, until one considers that Pro Wrestling as we know it today is acting.
 * I've finally come up with an answer to the often asked question "Why is Stevie's plan bad?" If the roughly 5000 other wizards who joined her revolution are anything like her, they probably have no qualms about using magic in front of other people. (Remember that hole-in-the-ground spell Stevie cast in the middle of a hallway full of Muggles?) In addition, Stevie often demonstrates a callous lack of regard for the impact of her actions on others. (Again, the hole-in-the-ground spell. By her own admission, she neither knew nor cared where that student ended up.) Imagine what would happen if her followers were to go around emulating her behavior. There would be a huge risk not only to innocent bystanders, but to the secrecy of the Wizard world as a whole. This, in fact, is probably the whole reason why the Wizard competition exists in the first place: To weed out those Wizards who don't display enough competence or concern to use their powers without exposing wizardry to mortals. Think about why Alex won: She displayed intelligence and creativity during the competition itself (Remembering spells and coming up with clever ways around obstacles) and she displayed loyalty and concern for others. (Going back to help Justin, even though it meant sacrificing her victory.) Even though she sometimes messes up and engages in reckless behavior, it's balanced out by her having the qualities that make a person worthy to be a wizard. Stevie doesn't have those qualities to balance her out and her followers probably don't either, so if they were allowed to keep their powers, they'd probably act in a way that creates a serious risk of wizardry being exposed.

Fridge Horror

 * At the end of the "Wizards vs. Angels" trilogy, Max/Maxine had turned a bunch of 12-year old girls into old men and then eventually into talking fruit. At the end of that ep, having been fed up with their bad fruit jokes, Jerry was going to get a blender. So let's review: 12-year old girls, turned into fruit, put in a blender. *shudder*
 * Now, hold on. Jerry didn't really put them into the blender, and granted we didn't see what happened after the episode, but it's unlikely any of them would actually put them in. Jerry just got the blender out as a sort of dark joke. They most likely reverted them back to normal afterward or something.
 * Although, from that same episode... when the Moral Compass was set to evil, one could see Jerry, Theresa, and Harper all take a level in Jerkass. But, we normally know them as nice people. How could it have affected people who are actually jerks, or even those who are evil? Who knows how much of the world it could have affected? There could have been Moral Event Horizons happening all over the world, all because of Gorog.
 * Mason eating Dean alive, while he is not in his full werewolf mode, actually implies THIS.
 * No-wizard human are nicknamed mortal + The longevity of Professor Crumb = It might be not just power who were at stake in the wizard competition.
 * The three Russo siblings actually committed murders. First, Alex has murdered two human beings, one directly, one indirectly, through Max. The first time, it wasn't specific, but, in "Fashion Week", she told her tridimensional copy that she wanted to talk to her, then she took a big, heavy object and followed her into the other room, while having a suspicious, weird look on her face. Her clone has never been seen after that, so it was implied that she actually killed her. Second, she froze Stevie, then Max shattered her to pieces, bringing her death, and no one cared that she died. Alex even made a cruel joke, regarding Stevie's pieces that were scattered on the floor. The third time, it wasn't actually a murder, but Justin, Alex and Max made the Goldfarm family disappear, sending them to limbo. Later, agent Lamwood even tells Justin and Alex that no one has ever seen that family again.
 * Actually more of Fridge Squick, but to get that dress on Alex that little girl would have needed to take her old clothes off first.
 * After Ian Abercrombie bit the dust in early 2012, may now wind up becoming Harsher in Hindsight due to Actor Existence Failure happening just days after the series finale was broadcast.
 * Okay, so in one episode, an Animate spell causes a store mannequin and a Catwoman Expy to come to life. The spell specifically forbids the spell from being dispelled if the target develops emotions. Why? It's never specifically stated, but it can be inferred that these creations have personalities, emotions, and indivuality. In essence, they have souls. So, when Manny the mannequin gets dunked in water, the spell is dismissed, conveniently fixing the "problem" of the ep. Wait... Didn't they just strictly forbid the spell being ended? If we follow the inference that Animated beings have "souls," does that mean the jealous boyfriend who dunked Manny just committed murder? Yes, absolutely.

Fridge Logic

 * In "Wizards vs. Werewolves", Max defeats the Mummy by unwrapping it. How does that work exactly?
 * In the movie, Alex wishes for her parents to have never met while holding the superpowered family wand. After the wish comes true, the wand ends up with her dad, whom she later sees again, although he doesn't recognize her, and yet it doesn't occur to her to ask him to borrow the wand and wish for her previous wish to be undone.
 * The wand doesn't grant wishes. It is implied that while delivering her angry sentiment, she mistakenly cast one of the spells from the Forbidden Book she had read the night before. It is also stated multiple times that said spell is irreversible.
 * The spell being irreversible could be considered Fridge Logic in it's own right though: Someone created this dangerous spell, probably knowing that there was a risk of someone accidentally activating it, and did not think it necessary to create a counterspell?
 * Maybe who created it TRIED to make a counterspell, but couldn't. Y'know, maybe he just wasn't able to.
 * In hindsight, the spell probably isn't really irreversible. If it was, Jerry wouldn't have wasted his time putting on a premature Wizard competition in the hopes that one of them could win and break the spell.
 * Maybe this was explained and I just missed it, but...If only one kid from a family can be the wizard, wouldn't that drastically reduce the wizard genetic pool in a really short time? Like maybe only a century or two? Not every wizard will necessarily breed.
 * Well, based on the fact that Jerry had to give up being a wizard to be with Theresa and then went on to have not one but three wizard children, I think that it's pretty safe to say that not only the one who becomes the family wizard has kids with magical abilities and then not even both parents have to be a wizard or from a wizard family, again demonstrated by the Russo children.