Cold Turkey

A 1971 satirical comedy film produced, directed, and written by Norman Lear (just prior to his creating television's All in The Family).

In the depressed town of Eagle Rock, Iowa Reverend Brooks (Dick Van Dyke) spearheads his community's effort to rise to the Cold Turkey challenge. The Valiant Tobacco Company has promised a $25-million cash prize to any town in America that can quit smoking completely for 30 days. So Brooks leads the charge in this Battle of the Butts, hoping to become the local hero in the process. However, when ad executive Merwin Wren (Bob Newhart) shows up to undermine his efforts, and well-known TV newscasters (all played by Bob and Ray) turn the spotlight of celebrity on the town and its citizens, this wicked comedy kicks into high gear.