The World Ends With You/Fridge

Fridge Brilliance

 * Several of the pins and brands have multiple hidden meanings in them:
 * While you might know that the brands are designed to match the animals of Chinese Zodiac, their shops are also introduced to the player in their official order, give or take "natural" progression through the game: Mus Rattus (Rat) and D+B (Ox) are the first two you become familiar with, and Wild Boar (Pig) is the last. Gatito is not available during one's first playthrough, since it represents the Cat that was "left out" of the Zodiac.
 * The "Wood, Wind, Fire, And Mount" pins not only contain a Sun Tzu reference, they're also the Three Wise Monkeys (plus "Do No Evil") done with the Gatito mascot.
 * If you look at the Lightning Arrester pins, you will find a recurring theme: The Pegaso ones are named respectively "Thunder Rook" and "Lightning Rook", the rook being the chess piece representing a tower, while the "Electric Warning" pin from Mus Rattus shows the drawing of a radio tower on it. A tall tower is the structure most likely to be hit by lightning during a storm.
 * While Word of God states which pins they are actually using, Shiki and Joshua fight by controlling and throwing around objects, respectively (the "Sexy" line of pins of D+B and Dragon Couture's "Live Slow, Die Fast"-pins respectively), and Beat launches death from above (Wild Boar's "Fly" and "Fresh Line" pins). Their attacks weren't just chosen randomly, they're fighting with psychs from their signature brands.
 * The Gatito pin sets all differ in deck real-estate. Gatito: 1 pin. Nexus Ray: 2 pins. Over The Top: 3 Pins. Irregular Note: 4 pins. Holy Field: 5 pins. Darklit Planets: 6 pins.
 * There are 7 trade-only pins (Scarletite, Rare Metal, Tektite, Adamantite, Orichalcum, Shadow Matter, Dark Matter), and each of these pins sports a different number of gems. One for Scarletite, two for Rare Metal, etc., and if you rearrange them in a numerical order you also get the 7 colours in the order of the rainbow.
 * You encounter these pins in the game in numerical order, and they also represent the expanding amount of effort you will have to deploy to obtain them.
 * While the game shoves Scarletites in your hands merely for making it to the end of the daily mission at first, the difficulty in gaining more ramps up significantly once you exhaust the mission-related supply... so the difficulty rainbow loops back up to Scarletite in the post endgame!
 * Each of the Game Masters' names has one kanji that shares a major radical, or piece, with their Cantus form. The "yo" in Yodai is 洋, which has 羊, or sheep in it. Minamimoto's "moto" is 師; lion is 獅. Tiger is 虎, and the "ko" of Konishi is 虚 (which means "non-existent/illusion", another reference to her Noise form). Finally, Megumi Kitaniji's full name is 北虹寵, which can be rearranged to form 蛇, "snake", or.
 * In addition to that, their names also include the four cardinal directions. Not only that, but they go clockwise. First you face Yodai Higashizawa (East). Next is Sho Minamimoto (South). Then Mitsuki Konishi (West) and last Megumi Kitaniji (North).
 * Also, they all fit "____ No Evil". From Sho being long-winded and hard to understand (Hear No Evil), Konishi's hiding in the shadows (See No Evil), to Kitaniji never Speaking of the real Game that is going on, and Higashizawa is the least "evil" of the GMs (Do No Evil). For bonus points, the special pins they drop on Ultimate show these exact principles.
 * Some of Minamimoto's math references are entirely nonsensical, such as "Factoring Hectopascals" - a quirk which surely amuses him to no end, as spewing blatantly incorrect phrases and expecting no one be able call you out on them is an excellent Stealth Insult. (Of course, some fans take this to mean that he's actually an idiot.)
 * Sometimes he makes sense. He calls Players "binomials" because they're in pairs.
 * Minamimoto's health levels are references to pi. His boss fight has 3141 HP, and has 5926 HP.
 * The zetta prefix that Sho is always using refers to 10^21... in other words, a SEXtillion. Sho is probably aware of this.
 * I wouldn't be so sure of that. I'm pretty sure the Japanese word for sex isn't sex.
 * ...because no one in Japan speaks English? (Actually, is that prefix even used in the Japanese version of the game? Since Joshua calling Neku by name was added in the localisation, it's not much of a stretch to think they added this too.)
 * Play undub or find his quotes on youtube. He clearly says "zetta ose" and "zetta osen da yo". Do not see why they should have changed it in localization.
 * Throughout the game, Minamimoto enjoys spelling out SOHCAHTOA in seemingly random ways. When he first meets you and Joshua, he states "Some Old Horses Can Always Hear Their Owners Approaching". This may seem random, but he's actually.
 * Joshua's death line is "Neku, how could you". You would think it's just about the fact that you screwed up and got both of you killed.
 * The barrier of the Shibuya River is in fact the symbol of Anguis Canuts -- a.k.a. . It was a rather subtle hint of who was really waiting for you, and, to a certain extent, all the time Neku was involved in the Reapers' Game.
 * One of the areas at the end of the Shibuya River is named 'Rubicon', and the saying 'Crossing the Rubicon' is an idiom for Point of No Return. When you reach the Shibuya River and it's 'Rubicon' area, the characters are literally at 'the point of no return', in both the trope, and for themselves -- -- so they could only keep going forward to, or go down trying.
 * Also, the Rubicon from the phrase was a river that was crossed -- and that's exactly what it is in-game, too.
 * Kariya at one point calls Joshua "The Petit Prince". A reference to the story by Antoine De Saint Exupery, yes? In the book, the titular prince is described as a boy who "asks lots of questions, and ignores the ones that he is asked". What is Joshua's defining trait for most of the game?
 * One of the key points in that story was also that to befriend the fox, the Prince had to get close to him in small, daily, incremental steps in order to build trust, and that with that trust friendship could exist. What was the point of this game again?
 * In Another Day, Joshua insists that he be called Pink, and tells Shiki to be Green. His reasoning is that it's the colour of her skirt. However, the colour green is often associated with envy (as in, "green with envy"). If you think about her self-esteem issues and her jealousy of Eri, it suddenly makes a lot more sense that she is Green.
 * At the startup screen where you select "New game" or "Continue", "New game" is the Red Skull Pin and "Continue" is the black Player Pin. If you're starting a new game, you begin as by taking the red pin, and if you're continuing, you take the Player Pin because !
 * Neku is shown keeping his head down, lost in his bubble with his headphones on as he walks through the crowded Shibuya streets, the game trying to show that he should take those off and learn to see the people around him. Have you looked at yourself while you play this game in public?
 * While he seemed to have a flair for the classic dramatic gesture of Milking the Giant Cow, it turned out that Kitanji.
 * Tigris Cantus has 4444 HP; that's Four Is Death times four. Plus it is the Noise form of Konishi, and in Japanese "shi" is pronounced like "four".
 * The song "Game Over" starts playing midway through Week 2, on the day that Makoto is pressuring Eiji Oji to shill his new ramen shop -- comparing the lyrics to the events of the day, one could say that "Game Over" is actually Oji's character song.
 * Neku listens to music a lot, and his name, roughly, means sound.
 * Kitaniji (and presumably everyone else in the UG) treats the Composer as God. While this seems to make perfect sense at first glance, it becomes a little confusing once you find out that . But then you remember that the Secret Reports also make it clear that
 * Know why you hate the first few days with Joshua? When he can't float, he only deals damage at the end of the combo, so he deals a lot less damage for all your button mashing, and your pins end up dong all the work. It's literally more frustrating just having him as your partner instead of Shiki. And that super-long, smug explaination about the first mission? You hate him because he's literally explaining everything you already know. You're set up to have your feelings change about this guy from the beginning.
 * That and he's making do all the dirty work, because he's outright not even trying.
 * All the Player really dislike BRAVE+, The reason is this, It a Medicine, It isn't meant to Taste Good, Just Give the 20 Plus Bravery, As the Names said. --User:P Miller 1
 * Joshua allowed Neku to scan him and find out that in order to make Neku not trust him. After all,  Maybe Joshua knew about that and showed Neku the   so, if he had to pull the , Neku could still go on and try and defeat Kitaniji for him.

Fridge Horror

 * How about The World Ends With You? Granted, there isn't much fridge horror as fridge logic and plot twists, but just think about this: when some people die, they go to the "underground" to compete in the "game". If they win, they get back to the real world. So what happens? Do people just forget that the person died? Do they accept that someone came back from the dead? What?!
 * Presumably it's the reason the Composer is required to have so much, and such powerful Imagination; It literally has to rewrite reality so that the people who win the game never died. The only ones who would then know of the week they spent dead would be the dwellers of the UG, the player, and the player's partner who, presumably, was also returned.
 * It's no surprise that Sota and Nao are dead, since all players are. However, when Makoto is promoting the red pins, they're the first he sells to. Living people can't see the players, so the two must be alive. You get to see Sota and Nao before they die, and it can be a bit jarring to realize that during later playthroughs.
 * The shopkeepers all grow attached to Neku, at least two of which actually want to take him out on a date, and one who wants to introduce you to his grandson. However, Neku is DEAD- if they tried to follow him out of the store, he would simply vanish before their eyes. If they tried to look him up somehow, all they'd find is a story about how he got shot in a back alley near some CAT graffiti. (Of course, perhaps Joshua disposed of the body, in which case it would be a missing person report instead. Then it would become Fridge Logic instead as people would have to start looking for Neku in the only place he's been spotted- the shops, offloading vast amounts of wealth for that Silver Baron.)
 * Hey, He's Alive Now.