Contractual Purity/Playing With

Basic Trope: A public figure must maintain a squeaky-clean public image.
 * Played Straight: Alice is lauded for her innocent Yamato Nadeshiko Girl Next Door image.
 * Exaggerated: Although Alice is of legal drinking age, the Moral Guardians freak out when she has one glass of wine at a classy restaurant with her family or her date.
 * Justified:
 * Alice's Target Demographic is impressionable young people, and Alice (being a public figure) is still a role model to them.
 * Alice actually has been engaging in inappropriate behavior, such as flashing her naughty bits in public.
 * Inverted: Alice's fame comes from her Evil Is Sexy vibe.
 * Subverted: Alice drinks, smokes, and has sex with her boyfriend.
 * Double Subverted: But only in private; she takes great pains to hide her vices from the public eye.
 * Deconstructed: Alice is placed on a high pedestal, but if she slips up, she'll lose the respect of her fans, and possibly her career.
 * Reconstructed: See "Double Subverted" and "Defied"
 * Parodied: The tabloids depict Alice drinking coffee (not even Klatchian Coffee, just normal coffee) as a sign that she has crossed the Moral Event Horizon.
 * Lampshaded:
 * Averted:
 * Alice is not decried as morally depraved for acting like a normal adult.
 * Alice is not famous, or not in a career regarded as a role model (such as a teacher)
 * Enforced:
 * Moral Guardians, Values Dissonance
 * Possibly also a bit of fantasies of or relating to Sex Is Evil and I Am Horny.
 * Invoked: Alice becomes a Teen Idol, with a lot of Junior High aged fans.
 * Defied: Alice decides she's not going to let a bunch of stuffy soccer moms tell her what she can and cannot enjoy doing in her private life, and just goes about her life.
 * Exploited:
 * Alice once dated Bob, but they broke up. Bob, still angry from the breakup, decides to photoshop Alice's head onto the bodies of various porn stars and post the pictures on the Internet, claiming them to be secret nude pics that could destroy her career.
 * Or actual such pics and vids that he still has.
 * Discussed:
 * Conversed:
 * Played For Laughs:
 * Played For Drama: Almost always is.

Wait! Don't go back to Contractual Purity! If the tabloids catch you using links, they'll eat you alive, screaming "think of the children!".