Campaign for More Tropeage

Sometimes, newspapers, especially of the British variety, like to take up a cause and devote a lot of their coverage to it.

This will result in leaders, frequent special reports and often Front Page Comment.

Examples:
 * Many from The Sun
 * The Daily Mail on plastic bags.
 * The Independent on Sunday campaigned for cannabis legalisation. In addition, many of the covers of the Independent since going tabloid function as miniature campaign pieces.