Mad Men/Recap/S4 E1 Public Relations

Nearly a year after Don and company strike it out on their own, they're occupying a single suite in the new Time-Life building (though they tell the clients they have a second floor). Don is interviewed for Ad Age following a massively successful TV campaign for Glo-Coat. In a misguided attempt at modesty, he says nothing in the interview, and it starts costing them clients. Now he has to clean up the mess while dealing with a hopelessly prudish client that will likely cost them.

Finally, Betty takes the kids to Thanksgiving with Henry's family. When Sally acts out Betty overreacts. Her treatment of the kids and overall attitude begins to slip from Ice Queen to Evil Matriarch.

Pete and Peggy are about to lose an account with Sugarberry Ham, and they decide to stage a fight over a ham. The stunt works, but gets out of hand and Peggy goes to Don to bail them out of jail. Don disapproves of the whole thing, but acknowledges that it was a success.

Ultimately, Don gets a second interview, this time for the Wall Street journal. This time he tells-all. Including the second floor.

This episode contains examples of:
"Jantzen rep:A bikini is underwear you wear to the beach. This is a two-piece."
 * Insistent Terminology

"Don: You need to think more about the image of this agency.
 * Stealth Insult

Peggy: Well, no one knows about the ham stunt so the agency's images is right where you left it."


 * What Does He See in Her: Henry.