This Is It

THIS IS IT Collective are a group of individuals who direct, write and produce films. Coming from a background of design and animation THIS IS IT continue to build upon their collective voice that they have developed over the last four years. The collective have already carved out a niche for themselves within the short film format, with two successful films; both of which have played and won awards at festivals around the world. With over 1 million viewers watching these films on Channel 4 and more than 2.5 million views online, the collective has generated a strong international following and achieved great success purely from self-funded projects, showing their passion for filmmaking.

website: http://www.thisisitcollective.com/

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Tropes that apply to This Is It:
""Now let's all agree, to never get creative again.""
 * An Aesop:
 * Bad Things That Could Happen:
 * Don't Hug me I'm Scared: Be creative...But, not too creative!
 * Surprise Creepy: Don't Hug me I'm Scared. It starts out innocently enough, with a talking notepad encouraging Sesame Street style puppets to get creative to a catchy song. By the end... well, let's just say that they take it a bit too far.

"Notepad: I used my hair to express myself!
 * Title Drop: When things starts getting freaky in Don't Hug me I'm Scared, the camera rotates and a studio crew with googly eyes can be seen along with a sign with the title on it.
 * What Do You Mean It's Not Awesome?:

Red Thing: That sounds really boring."


 * What Do You Mean It Wasn't Made on Drugs?